7 Mistakes to Avoid in Your Email Drip Campaign

7 Mistakes to Avoid in Your Email Drip Campaign

7 Mistakes to Avoid in Your Email Drip Campaign Building an email drip campaign requires many different moving parts. You need valuable content that your leads can absorb, a landing page to capture emails, a series of great emails, and a workflow that maps out when, where, why, and how emails will be delivered to leads. Not sure where to start when it comes to drip campaigns? Check out this blog by MobileMonkey first. The key to a successful email drip campaign is to keep it simple, stay on topic, and show the leads what they want. With all these different elements it’s easy to make mistakes with your drip campaign or overthink the process. Seven mistakes are commonly made when building email drip campaigns. 1. Sending Too Many Drip Campaign Emails How many times have you signed up to an email list only to unsubscribe one week later because you received too many emails? Most people won’t hesitate to unsubscribe from an email drip campaign the...
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Back to the Basics: Email Deliverability

Back to the Basics: Email Deliverability

Back to the Basics: Email Deliverability In the world of email marketing, email deliverability is the one metric that rules them all. Despite that, many people in the industry still have a difficult time defining what exactly email deliverability is. Not only that, but why is it important? Let’s take a closer look. At the most basic level, email deliverability is the rate at which emails arrive in an inbox. This makes email deliverability the most important metric for email marketers to measure, because all other metrics rely upon it—you can’t measure open rates if the intended recipient never even got the email! Email deliverability is important from a revenue standpoint as well. Let’s say you're analyzing your email deliverability and find that one campaign had a spam-placement rate of 18%. If that campaign targeted 100,000 people, that means that 18,000 people never even saw your email. If you had budgeted an ROI of $1 per person for that campaign, that means you...
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6 Ways to Build an Email List From Scratch

6 Ways to Build an Email List From Scratch

6 Ways to Build an Email List From Scratch It’s incredibly easy to acquire an email list. Just type the words “email list” into any search engine and numerous pages of email lists are instantly available to purchase. There’s one problem, though, and it’s a big one; purchasing email lists is a horrible idea. Why? Because emails sent to a purchased list aren’t reaching qualified leads. The opt-out rates and lack of response will be astronomical. Also, purchasing an email list is a good way to begin eroding brand credibility. The alternative is to build a custom email list from the ground up. More work and resources are involved, but the results will produce much greater benefits. You’ll be able to reach highly targeted segments of your audience with compelling messaging that speaks to their needs. There are six general rules to building an email list that converts leads into customers. 1. Offer a Unique Value Proposition What would convince your ideal customer to give...
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Meeting Enterprise Marketer Demands, with Unmatched Email Expertise

Meeting Enterprise Marketer Demands, with Unmatched Email Expertise

Meeting Enterprise Marketer Demands, with Unmatched Email Expertise Trendline Interactive was a proud participant in the second annual Email Marketing Agency Buyer’s Guide 2016, published by The Relevancy Group (TRG). Over a dozen vendors were invited to participate in the research, and for a second year in a row Trendline Interactive landed firmly in the leaders circle. Of particular interest to marketers the report addressed top considerations when selecting an email marketing agency, average hourly rates, agency customer satisfaction ratings, ranking those most qualified to meet marketer demands. According to the independent report, Trendline Interactive demonstrated  “unmatched expertise in the email channel,” performing especially well in Account Management, Strategy, and Creative. Additionally the agency was recognized for their ability to deliver quality, with a rolling 12 month error-free rate of 99.63% which should be peace of mind for any email marketer looking for a reliable partner. The Buyers Guide highlighted specific services considered valuable to Enterprise organizations, and detailed the best agency options. Three of the...
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The Interns Speak!

The Interns Speak!

Before spending the summer at Trendline Interactive, email was just another mundane part of life: One more thing to check on the bus after Facebook and Instagram. Neither of us thought about the process behind email or the goals it was trying to achieve (even if we occasionally couldn’t resist clicking through to check out that sale). However, after only a few months of learning, we now approach emails and email marketing from a completely different perspective, thanks to the knowledge shared by the awesome people and company culture of Trendline, who answered our questions — on everything from industry jargon to how to operate complex data collection systems — and welcomed us into the company. In the following, you’ll find a rundown of our summer highlights.   Sonali Arora, Data Analytics Intern My main goals during this internship was to learn as much as possible and meaningfully contribute to the company while learning things I can’t learn in a classroom. Trendline definitely...
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