Trendline was engaged to optimize Banfield’s entire email production process. This included delivery of a flexible newsletter master template (fully-coded HTML) that enabled dynamic content population for personalization, as well as improvement of responsive email designs across all major email clients and platforms. Trendline also provided recommendations on process improvements and helped train Banfield’s internal team to oversee newly introduced management systems.
Just days after its release, Banfield’s newsletter produced the highest number of total visits to Banfield had ever seen in a single week. In addition, the new email substantially improved click-through rates, new Appointment Reminders, and overall performance on mobile. In total, the campaign broke four company email marketing records in just one week.