Wacom’s audience could only be reached by a creative campaign that was engaging and inspiring. Thus, Trendline sought to build an email strategy that clearly communicated the differences between each product while showing the value of each to the audience.
This required each of the four products to be highlighted, uncluttered, in one email. But beyond this, the email required a selection of designs and graphics to deliver a “Wow” factor that would inspire people to start dreaming and creating with the Intuos product line.
Trendline used approved product hero shots, drafted email content, and strategically selected graphics and illustrations to showcase what was possible with each Intuos product.
The overall email design was incorporated into the look and feel of the corresponding landing page. Trendline oversaw adherence to the brand’s voice, approving language such as “achieve your creative dream,” that would inspire the audience while staying true to the company’s established persona.