Leveraging our industry experience, Trendline conducted a strategy audit to create a capabilities roadmap and comprehensive email plan. The phased collaborative process used these tools and frameworks to break down the strategic approach into actionable pieces. In a matter of months, we were able to:
- drive significant improvement through initiatives such as defining the role of email within the marketing mix
- standardize design and code for several constituent publications to increase engagement
- develop organization-wide brand standards for email
- develop an online campaign calendar to gain insight into sending frequency and potential overlap.
Through this collaborative process, Heart & Stroke has created better alignment between the various programs and achieved greater executional efficiencies. With Trendline at the table as a valued strategic guide, the foundation was armed with more data and the ability to practically apply learning from that data to their programs.
Trendline and Heart & Stroke have worked together for 4 years, and employees in Trendline’s Guelph office consistently participate in the foundation’s annual Big Bike fundraiser.