CMA Insights – Jan. 20, 2021

CMA Insights – Jan. 20, 2021

January 20, 2021 | 1:00PM - 3:15 PM ET Join Scott Burdsall, VP, Marketing Strategy at Trendline, as he joins the panel discussion on the following topic: A year like no other, 2020 was an accelerator of change that not only made marketers think differently, but also highlighted important gaps in data, insights and technology.  How did marketers address these gaps, and what do they need to move forward? Join us for a panel discussion that will explore how to navigate challenges and opportunities regarding: Changing consumer behaviours and patterns Timing and access to data The balance between the need for insights and ongoing budget constraints Register  ...
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On-Demand Recording: Email Marketing In The Normal<i>Now</i>

On-Demand Recording: Email Marketing In The NormalNow

On-Demand Webinar • 35min Are we in the New Normal? The Next Normal? At Trendline Interactive, we've come up with our own description of the times we're living through as the COVID-19 pandemic rolls on: the NormalNow. It recognizes that what's "normal" differs from person to person, business to business, location to location. Today's normal could be entirely different in six months – or even six days. For businesses, it requires new actions and responses from the nerve center of every company: the marketing department. This discussion will help you create them. Join Scott Burdsall, VP of Marketing Strategy,  as he walks us through a brief retrospective as to the lessons learned while marketers navigated the beginning of the pandemic. More importantly he explores practical solutions of what you can do next as you lean more heavily on digital communication and email to fuel growth in 2021. Content overview: A better crisis response  Lessons from COVID-19: What Just Happened? COVID-19 response messages: who did it...
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