Category: Events

About This Event Marketing has traditionally been seen as a creative pursuit rather than a scientific one; however, that is changing. Marketers today are being asked to show the return on marketing investments and be more data-driven in their decision-making. This means marketers need a new kind of literacy. Data literacy is defined as the ability to collect, manage, evaluate, and apply data in a critical matter. By increasing data literacy, marketers are able to bring new ideas to the discussion and have productive, positive debates that lead to better decision making and new innovations. In this session, we'll explore the field of data literacy and its role in marketing. We'll identify some key concepts that often trip up marketers and discuss how your marketing team can harness the power of data. Join Emma Warrillow, Practice Analytics Lead at Trendline Interactive, as she walks you through these topics, and more. Register Now!...

APRIL 28, 2021 // 1 PM CDT Live Webinar | 1 hour Many companies are struggling with how to best utilize their email technology platforms this year. Most are willing to put all options on the table (including switching ESPs), but do not know exactly where to start. This webinar is designed to help marketing teams move forward. In this webinar you will learn: How to define your martech needs The 4 types of email platforms available and client/vendor fit considerations 3 paths forward to unlock your program’s full potential   Tune in April 28th at 2:00pm ET/11:00am PT for a 60 minute webinar on these topics, and more....

Trendline's Practice Lead, Cloud Consulting, Alex Williams, joins Elliott Ross of Taxi for Email and Mark Robbins of Salesforce to walk through all things trending in email marketing. This 60-minute video includes the following topics: Email design, content and layout Code, interactivity, and user experience What's driving these trends? Which trends have the most potential ROI? If you're interested in learning more about Trendline's Creative Services, including Dark Mode and AMP for Email, contact us.  ...

On-Demand Webinar • 35min Are we in the New Normal? The Next Normal? At Trendline Interactive, we've come up with our own description of the times we're living through as the COVID-19 pandemic rolls on: the NormalNow. It recognizes that what's "normal" differs from person to person, business to business, location to location. Today's normal could be entirely different in six months – or even six days. For businesses, it requires new actions and responses from the nerve center of every company: the marketing department. This discussion will help you create them. Join Scott Burdsall, VP of Marketing Strategy,  as he walks us through a brief retrospective as to the lessons learned while marketers navigated the beginning of the pandemic. More importantly he explores practical solutions of what you can do next as you lean more heavily on digital communication and email to fuel growth in 2021. Content overview: A better crisis response  Lessons from COVID-19: What Just Happened? COVID-19 response messages: who did it...