CMAinsights II – August 24

CMAinsights II – August 24

The evidence that the pandemic began changing customer expectations almost immediately is overwhelming. In just a few months, the pandemic accelerated the already dizzying pace of digital transformation by 3-4 years (McKinsey), and has hastened the move towards a seamless digital customer experience. In amongst this rapidly evolving landscape, marketers and analysts alike are faced with creating a more personalized customer experience while navigating new technology, model performance degradation, a world without third-party cookies, and the impact of Mail Privacy Protection. Data and insights are a critical part of this evolution.  This digital shift provides us with unparalleled access to information about customers, and enables the orchestration of more impactful experiences; however, it also brings new scrutiny on data and how it is used as well as increased expectations. In this session, Emma Warrillow discusses how marketers can prepare for the ‘next normal’ and how your company can be sure its investment in data and analytics will pay off in higher revenue and...
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How Apple’s “Mail Privacy Protection” Changes Email Marketing: Part 2

How Apple’s “Mail Privacy Protection” Changes Email Marketing: Part 2

JULY 29 | 3 PM EST Live webinar | 1 hour Apple introduced new privacy features at its annual Worldwide Developer Conference last week, and the impact they will have on email marketing is nothing short of an earthquake. The Mail app in iOS 15, iPadOS 15, and macOS Monterey will now allow users to opt-in what they are dubbing “Mail Privacy Protection,” which will effectively break the “open rate” and all of the data that traditionally comes with it. Certain aspects of every email program are about to change. While the open rate itself has always been a flawed metric, it’s weaved into practically every aspect of email marketing, for better or worse. The fundamentals of email marketing are still the same with or without open rates. We don’t expect Apple to backtrack on any aspect of Mail Privacy Protection, so you should probably start getting ahead of it. Join Tammi Miller and Alex Williams in Part 2 of this 2-Part series. They...
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How Apple’s “Mail Privacy Protection” Changes Email Marketing: Part 1

How Apple’s “Mail Privacy Protection” Changes Email Marketing: Part 1

JULY 13 | 1 PM EST Live webinar | 1 hour Apple introduced new privacy features at its annual Worldwide Developer Conference last week, and the impact they will have on email marketing is nothing short of an earthquake. The Mail app in iOS 15, iPadOS 15, and macOS Monterey will now allow users to opt-in what they are dubbing “Mail Privacy Protection,” which will effectively break the “open rate” and all of the data that traditionally comes with it. Certain aspects of every email program are about to change. While the open rate itself has always been a flawed metric, it’s weaved into practically every aspect of email marketing, for better or worse. The fundamentals of email marketing are still the same with or without open rates. We don’t expect Apple to backtrack on any aspect of Mail Privacy Protection, so you should probably start getting ahead of it. Join Zack Aab, Scott Burdsall, and Alex Williams as they discuss Part 1 of...
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June 30 – 6 Ways Customer Lifetime Value Can Drive Email Marketing Strategy

June 30 – 6 Ways Customer Lifetime Value Can Drive Email Marketing Strategy

Join us for an informal discussion of "6 Ways Customer Lifetime Value Can Drive Email Marketing Strategy". Bring your thoughts and your questions on the blog post, this isn't a formal webinar, it's an interactive discussion. Your discussion leaders: Jenna Devinney, Webbula Emma Warrillow, Trendline Interactive, Author of the post Tammi Miller, Trendline Interactive, Author of the post Shmuel Herschberg, Shyn Media   Register Now!...
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CMAmartech – June 2, 2021

CMAmartech – June 2, 2021

Harnessing technology to achieve marketing goals and objectives is more critical now than ever before. Marketing technology increasingly accounts for a significant share of marketing budgets. To do better than simply to survive in the digital age, leadership needs to team up and get in the trenches to drive an organization-wide transformation towards customer centricity. The role of marketing and martech in this transformation is crucial. Join Alex Williams, Practice Lead, Cloud Consulting as he discusses all things martech and what the future holds for enterprise businesses....
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Data Literacy for Marketers: Why data matters in Marketing – May 11

Data Literacy for Marketers: Why data matters in Marketing – May 11

About This Event Marketing has traditionally been seen as a creative pursuit rather than a scientific one; however, that is changing. Marketers today are being asked to show the return on marketing investments and be more data-driven in their decision-making. This means marketers need a new kind of literacy. Data literacy is defined as the ability to collect, manage, evaluate, and apply data in a critical matter. By increasing data literacy, marketers are able to bring new ideas to the discussion and have productive, positive debates that lead to better decision making and new innovations. In this session, we'll explore the field of data literacy and its role in marketing. We'll identify some key concepts that often trip up marketers and discuss how your marketing team can harness the power of data. Join Emma Warrillow, Practice Analytics Lead at Trendline Interactive, as she walks you through these topics, and more. Register Now!...
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Solving martech: Unlock your email program’s full potential – April 28

Solving martech: Unlock your email program’s full potential – April 28

APRIL 28, 2021 // 1 PM CDT Live Webinar | 1 hour Many companies are struggling with how to best utilize their email technology platforms this year. Most are willing to put all options on the table (including switching ESPs), but do not know exactly where to start. This webinar is designed to help marketing teams move forward. In this webinar you will learn: How to define your martech needs The 4 types of email platforms available and client/vendor fit considerations 3 paths forward to unlock your program’s full potential   Tune in April 28th at 2:00pm ET/11:00am PT for a 60 minute webinar on these topics, and more....
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On-Demand Recording: Creative Trends in Email Marketing

On-Demand Recording: Creative Trends in Email Marketing

Trendline's Practice Lead, Cloud Consulting, Alex Williams, joins Elliott Ross of Taxi for Email and Mark Robbins of Salesforce to walk through all things trending in email marketing. This 60-minute video includes the following topics: Email design, content and layout Code, interactivity, and user experience What's driving these trends? Which trends have the most potential ROI? If you're interested in learning more about Trendline's Creative Services, including Dark Mode and AMP for Email, contact us.  ...
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On-Demand Recording: Email Marketing In The Normal<i>Now</i>

On-Demand Recording: Email Marketing In The NormalNow

On-Demand Webinar • 35min Are we in the New Normal? The Next Normal? At Trendline Interactive, we've come up with our own description of the times we're living through as the COVID-19 pandemic rolls on: the NormalNow. It recognizes that what's "normal" differs from person to person, business to business, location to location. Today's normal could be entirely different in six months – or even six days. For businesses, it requires new actions and responses from the nerve center of every company: the marketing department. This discussion will help you create them. Join Scott Burdsall, VP of Marketing Strategy,  as he walks us through a brief retrospective as to the lessons learned while marketers navigated the beginning of the pandemic. More importantly he explores practical solutions of what you can do next as you lean more heavily on digital communication and email to fuel growth in 2021. Content overview: A better crisis response  Lessons from COVID-19: What Just Happened? COVID-19 response messages: who did it...
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