Email Marketing Playbook For Success in the Normal<i>Now</i>

Email Marketing Playbook For Success in the NormalNow

Are we in the New Normal? The Next Normal? At Trendline, we've come up with our own description of the times we're living through as the COVID-19 pandemic rolls on: the NormalNow. It recognizes that what's "normal" differs from person to person, business to business, location to location. Today's normal could be entirely different in six months – or even six days. For businesses, it requires new actions and responses from the nerve center of every company: the marketing department. This guide will help you create them. This guide will walk you through a brief retrospective as to the lessons learned while marketers navigated the beginning of the pandemic. More importantly he explores practical solutions of what you can do next as you lean more heavily on digital communication and email to fuel growth in 2021. Email Marketing Playbook For Success in the NormalNow Part 1: A Better Crisis Response Lessons from COVID-19: What Just Happened? COVID-19 response messages: who did it well ...
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Top 10 Signs You’re an Email Geek

Top 10 Signs You’re an Email Geek

You might think calling someone a geek is an insult. However, in the email world, it means you're a member of a widespread yet close-knit group of developers, marketers, and strategists––all of whom believe in the power of email. There’s one thing you'll learn quickly as a member of the email community: We help each other out. We reach out across company and competitor lines to help our fellow emailers solve coding issues, handle deliverability problems, and figure out marketing strategies. This collaborative environment also marks the way everyone at Trendline works together to solve our clients’ email marketing problems. Most of us come to email from other disciplines. We had to learn email skills on our own through trial and error or online learning. That's probably why helping each other is a core characteristic of the email community and why we don’t hesitate to reach across department lines to work on client solutions. How #emailgeeks and Trendline made me an email geek I more...
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