Solving martech: Finding the right email technology platform in a confusing landscape

Solving martech: Finding the right email technology platform in a confusing landscape

White Paper | 20 minute read As an email-centric marketing leader, if you're frustrated with your current marketing technology stack, you certainly aren't alone. The sheer magnitude of the technology landscape today contributes to this confusion. The technology landscape is crowded with emerging platforms, legacy technology solutions evolving to stay competitive, and new entrants to the marketplace.  This creates a noisy marketplace instead of an organized collection of opportunities that encourage thoughtful consideration. Shopping for best-fit technology becomes a long and often daunting process.  Read Trendline’s latest white paper to help you navigate the current technology landscape, and the steps you should take if you’re looking for a new ESP, better-utilizing your current one, and/or configuring your technology as your business grows.  Content overview: Part 1: Begin with your philosophy Why you need one 3 factors that define your philosophy  Assess you current state martech Part 2: Evaluating email platforms 4 categories Mid-market and enterprise providers Developer friendly providers Lead nurturing and marketing automations providers Self-service providers Part...
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Trendline Interactive Acquires LeadMD to Form Buyer Experience Powerhouse

Trendline Interactive Acquires LeadMD to Form Buyer Experience Powerhouse

Two industry leaders join together to drive the next level of success for both B2C and B2B organizations. Austin, TX. (March 2, 2021) -- LeadMD, the leading performance marketing consultancy in the U.S., and Trendline Interactive, a full-service marketing agency and consultancy, have today announced the merger of their business operations. Both companies provide a full breadth of strategic and performance marketing services to both B2C and B2B clients. The acquisition, facilitated with financial backing by Growth Catalyst Partners, will allow for the delivery of a comprehensive service mix that begins with high-level strategy and translates that action through planning, process, technology, people and tactics. Financial terms of the acquisition are not disclosed. “The lines between B2C and B2B have been blurring for years, our customers need to form effective conversations with buyers on a human level, across buying paradigms,” said Justin Gray, founder and CEO of LeadMD, who will assume responsibility for the company’s sales, marketing, and business development efforts. “By joining...
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Trendline Interactive Acquires Data Insight Group to Expand its Advanced Analytics and Data Science Business

Trendline Interactive Acquires Data Insight Group to Expand its Advanced Analytics and Data Science Business

AUSTIN, Texas, Feb. 25, 2021 /PRNewswire/ -- Trendline Interactive, a digital messaging consulting and professional services firm headquartered in Austin, Texas, today announced the acquisition of Canadian data and analytics company Data Insight Group (DiG). This further strengthens Trendline's data science and analytics services in order to better help its customers understand their data and more effectively leverage its value. The acquisition was completed with financial support from mid-market private equity firm Growth Catalyst Partners (GCP), terms were not disclosed. "Companies are prioritizing the role that data and analytics play in their marketing efforts to a greater extent than ever before," said Morgan Stewart, CEO of Trendline Interactive. "Data Insight Group is masterful at translating complex datasets into successful marketing strategies. By coming together, we strengthen our ability to offer strategic advice and hands-on analytic support to our customers." Founded in 2000, DiG established itself as a leader in the data analytics field by helping clients organize, analyze and understand their data,...
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Email Marketing Playbook For Success in the Normal<i>Now</i>

Email Marketing Playbook For Success in the NormalNow

Are we in the New Normal? The Next Normal? At Trendline, we've come up with our own description of the times we're living through as the COVID-19 pandemic rolls on: the NormalNow. It recognizes that what's "normal" differs from person to person, business to business, location to location. Today's normal could be entirely different in six months – or even six days. For businesses, it requires new actions and responses from the nerve center of every company: the marketing department. This guide will help you create them. This guide will walk you through a brief retrospective as to the lessons learned while marketers navigated the beginning of the pandemic. More importantly he explores practical solutions of what you can do next as you lean more heavily on digital communication and email to fuel growth in 2021. Email Marketing Playbook For Success in the NormalNow Part 1: A Better Crisis Response Lessons from COVID-19: What Just Happened? COVID-19 response messages: who did it well ...
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Top 10 Signs You’re an Email Geek

Top 10 Signs You’re an Email Geek

You might think calling someone a geek is an insult. However, in the email world, it means you're a member of a widespread yet close-knit group of developers, marketers, and strategists––all of whom believe in the power of email. There’s one thing you'll learn quickly as a member of the email community: We help each other out. We reach out across company and competitor lines to help our fellow emailers solve coding issues, handle deliverability problems, and figure out marketing strategies. This collaborative environment also marks the way everyone at Trendline works together to solve our clients’ email marketing problems. Most of us come to email from other disciplines. We had to learn email skills on our own through trial and error or online learning. That's probably why helping each other is a core characteristic of the email community and why we don’t hesitate to reach across department lines to work on client solutions. How #emailgeeks and Trendline made me an email geek I more...
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