Category: News

AUSTIN, Texas, April 21, 2021 /PRNewswire/ -- Trendline Interactive, a full-service marketing agency and consultancy, today announced its appointment of Amie Frickel to the role of Chief Operating Officer. Trendline's hiring of Frickel comes on the heels of the company's acquisition of LeadMD, the number one performance marketing consultancy in the U.S. and Data Insight Group (DiG), a leading data and analytics company. In her new role, Frickel will be responsible for overseeing Trendline, LeadMD and DiG's integration and alignment, operationalizing the company's vision, pursuing growth opportunities for internal teams and mobilizing talent to drive value for its clients. "Amie is a renowned leader with broad experience building multi-discipline teams, shaping and deploying new business capabilities," said Morgan Stewart, CEO of Trendline. "With Trendline's recent acquisitions of LeadMD and DiG, as well as our B2C and B2B practices converging, Amie is taking on this role at a critical time. We couldn't be more thrilled to have her on board." An accomplished executive with two decades of digital transformation experience, Frickel...

Trendline Interactive Ranks No. 1862 on the 2020 Inc. 5000 With Three-Year Revenue Growth of 228% Percent Austin, TX, October 8, 2020 – On August 12 Inc. magazine revealed Email consulting and professional services firm Trendline Interactive as No. 1862 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Trendline now joins Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names which gained their first national exposure as honorees on the Inc. 5000.  “When we started Trendline in 2010 our goal was simple yet ambitious, help world-class brands build world-class email marketing programs,” said Morgan Stewart, CEO of Trendline Interactive. “We knew if we found talented people and focused on our client’s success, our success would follow, making the Inc. 5000 is proof of that. We are truly honored as an organization...

Esteemed marketing strategist and business leader brings forty years of industry experience to the board.  AUSTIN, Texas – Sept 24, 2020 – Email consulting and professional services firm Trendline Interactive is pleased to announce the appointment of Rishad Tobaccowala as its newest Board Member. Tobaccowala is a Senior Adviser to the Publicis Groupe and is widely regarded as one of the world’s top business leaders and innovators. The highly sought-after adviser joined Trendline’s board in June. “Continuous innovation has been a core tenant at Trendline since the beginning, and we’ve always sought out the most talented collaborators,” said Morgan Stewart, CEO of Trendline Interactive.“When it comes to talent and forward-thinking, there are few individuals as respected as Rishad Tobaccowala. He is truly a pioneer in the field of digital marketing, and we are honored to have him on our board of directors.”  Tobaccowala has been a trusted adviser to several Fortune 500 Companies and is a renowned speaker and author. His most recent book,...

Findings from The Relevancy Group study put Trendline well ahead of competition. AUSTIN, Texas – November 5, 2018 – The Relevancy Group, a market research and advisory services firm, awarded Trendline Interactive top honors in overall client satisfaction in its annual Email Agency Buyer's Guide over other agency participants including BrightWave, DEG, Inbox Marketer, and Yes Marketing. Agencies were evaluated on core capabilities in three key areas: strategy, data management and analysis/measurement. After surveying 402 marketers with 300 different data points per vendor, Trendline was the clear winner in overall client satisfaction with an average satisfaction score of 4.73 out of 5 across all service areas. The next highest average customer satisfaction score was 4.52 out of 5, while the industry mean was 3.86 out of 5. Clients reported “overwhelmingly high satisfaction scores across the entire range of the firm’s services,” The Relevancy Group said. “Trendline’s deep expertise across all facets of email marketing puts them in the consideration set of any organization...

With the strategic acquisition of Inbox Pros, Trendline Interactive is now the clear leader in providing enterprise organizations with comprehensive, end-to-end email marketing services. AUSTIN, TX - Full service email marketing agency, Trendline Interactive, announced today the acquisition of Inbox Pros, adding deliverability, privacy and compliance to its service offerings. Already a best-in-class provider of email marketing services including strategy, creative, technology, and analytics, the acquisition of Inbox Pros firmly establishes Trendline as the leading full-service email marketing agency in the industry. “Consumers today demand increasingly relevant and personal email experiences. At the same time, new privacy laws, such as GDPR, require companies to rethink how they handle consumer data. It is imperative that deliverability, privacy and compliance experts work directly with marketing strategists to help enterprises navigate this increasingly complex email marketing landscape,” said Morgan Stewart, Trendline CEO and co-founder. “The acquisition of Inbox Pros adds a critical component that email marketing and digital agencies have traditionally ignored.” Founded in 2014, Inbox...

Award-Winning Email Agency Trendline Interactive Tapped to Author the Guide AUSTIN, Tex. — Wiley, publisher of the immensely popular For Dummies series of how-to books, has announced the release date of its latest title, Salesforce Marketing Cloud for Dummies, written in partnership with Trendline Interactive, a full-service email marketing agency with offices in Austin, Tex., Chicago, and Portland, Ore. The book hits shelves this week. Authored by Trendline’s Chester Bullock (VP of Solutions Consulting) and Mark Pollard (Senior Platform Architect), the new book offers expert advice for marketers and companies who want to harness the power of Salesforce Marketing Cloud (SFMC), an online suite of tools and services used for marketing automation by top companies around the world. “This book is the result of a joint effort among SFMC’s product developers, marketing managers, and the whole team at Trendline,” said Bullock. “There is a considerable learning curve with the platform, and this book will educate users on how to get the most from SFMC with minimal frustration.” As...