Publication of Salesforce Marketing Cloud for Dummies Puts the Power of the Platform in the Hands of Digital Marketers

Publication of Salesforce Marketing Cloud for Dummies Puts the Power of the Platform in the Hands of Digital Marketers

Award-Winning Email Agency Trendline Interactive Tapped to Author the Guide AUSTIN, Tex. — Wiley, publisher of the immensely popular For Dummies series of how-to books, has announced the release date of its latest title, Salesforce Marketing Cloud for Dummies, written in partnership with Trendline Interactive, a full-service email marketing agency with offices in Austin, Tex., Chicago, and Portland, Ore. The book hits shelves this week. Authored by Trendline’s Chester Bullock (VP of Solutions Consulting) and Mark Pollard (Senior Platform Architect), the new book offers expert advice for marketers and companies who want to harness the power of Salesforce Marketing Cloud (SFMC), an online suite of tools and services used for marketing automation by top companies around the world. “This book is the result of a joint effort among SFMC’s product developers, marketing managers, and the whole team at Trendline,” said Bullock. “There is a considerable learning curve with the platform, and this book will educate users on how to get the most from SFMC with minimal frustration.” As...
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Here’s to 2017: A Banner Year for Trendline Interactive

Here’s to 2017: A Banner Year for Trendline Interactive

The finish line is in sight for 2017, and it has a been a year of steady gains and highlights all the way through. We’re pleased to announce that our agency has enjoyed sustained growth through the year, leading to a 40% increase in revenue over 2016. We’re proud to boast about that figure because it represents a year’s worth of strong performances by our teams and a track record of impactful service to our clients. But it also justifies our initial strategy which was to put our efforts into building a scalable business. Seven years ago, when we took the great leap of faith and created Trendline, we chose to focus our time and energy on developing workable processes, implementing systems that can scale as we grow, on onboarding new employees and setting up effective training programs. We didn’t set out to do great work for just one or two clients. We set out to build an organization that develops and grows...
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Trendline Interactive Takes Top Honors in The Relevancy Ring – Email Agency Buyers Guide 2017

Trendline Interactive Takes Top Honors in The Relevancy Ring – Email Agency Buyers Guide 2017

Company wins more customer satisfaction awards than any other email marketing participants AUSTIN, Texas – September 28, 2017 – The Relevancy Group, a market research and advisory services company, recently completed its annual Email Marketing Agency Evaluation and Trendline Interactive came away the clear winner in customer satisfaction with a total of eight Relevancy Ring awards – five gold and three silver. After reviewing nearly 400 different data points per vendor, The Relevancy Group concluded that “Trendline Interactive customers reported overwhelmingly high satisfaction scores across the entire range of the firm’s services.” “The outcome of The Relevancy Group’s work clearly validates our core approach — if you focus on customer satisfaction, growth will follow,” said Morgan Stewart, Trendline Interactive’s Co-Founder and CEO. “We’ve set a high bar for ourselves and our clients. It’s satisfying to know that our customers recognize the effort and an independent party has confirmed our leadership position in the email marketing industry.” The Relevancy Group invited over a dozen email marketing agencies to...
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Trendline’s Growth Continues with New Clients and New Hires

Trendline’s Growth Continues with New Clients and New Hires

LiveNation and Banfield Pet Hospital join growing list of companies hiring the company for email marketing expertise AUSTIN, Texas – June 22, 2017– Trendline Interactive, a full-service email marketing agency, today announced the addition of 15 new staff and four new clients. Company leadership attributed the growth to ongoing demand for its unique services and proven expertise. Trendline now employs 58 people across the company’s three locations in Austin, TX, Chicago, IL and Portland, OR. The 15 new employees will fill positions across all departments to meet demand from existing and new clients. The majority will work from the company’s headquarters in Austin with the rest spread across the other two locations including some remote offices. They fill positions in client services, ESP platform management, creative services, and quality assurance. The four new clients are ShopRunner, eCommission, Banfield Pet Hospital, and LiveNation. They join a growing portfolio of organizations like AARP, Scotts Miracle-Gro, Wacom and Hyatt that have chosen Trendline Interactive as their email marketing agency of record. “We attract talent who are passionate about...
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Email Marketing Creative Tips from Trendline’s Alex Williams

Email Marketing Creative Tips from Trendline’s Alex Williams

THE FOLLOWING CONTENT IS AN EDITED VERSION OF THE ORIGINAL INTERVIEW BY CAMPAIGN MONITOR WHICH CAN BE FOUND HERE.  Trendline Creative Director Alex Williams sat down recently with Campaign Monitorto talk about what it’s like to work at a full-service email marketing agency. He shared insights on his daily routine, discussed the challenges he and his team are helping clients overcome, and delved into the details of working in the email marketing agency environment. WHAT’S YOUR AVERAGE DAY LIKE? AW: I like to start the morning at five a.m. with a five-mile run…just kidding! I have two small children, so my morning is all about getting my kids fed and to school. Then it’s all email marketing all the time during the workday. At Trendline Interactivewe have people in every time zone to take care of clients across the country, so being a West-Coaster, the morning is go time. At about 2:00 p.m., when our clients and people on the east coast start winding down for the day, we really dig into our complicated...
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Former Omnicom Executive, Derek Harding, Joins Trendline Interactive as Chief Technology Officer

Former Omnicom Executive, Derek Harding, Joins Trendline Interactive as Chief Technology Officer

Full-service email marketing agency expands executive team to support growing client roster Austin, Texas – December 15, 2016/PRWEB – Trendline Interactive, an industry leading full-service email marketing agency, today announced that Derek Harding has joined the company as Chief Technology Officer. In the newly created role, Harding will assume management of the agency’s Technical Consulting and Platform Management teams, while also spearheading corporate IT and technical strategy. “Derek brings a wealth of experience to Trendline as someone that has been in the enterprise email marketing space for years,” said Morgan Stewart, CEO of Trendline Interactive. “We are confident that his leadership experience as former CEO of an email marketing agency combined with his broad understanding of the marketing technology landscape will have an immediate impact on the work we are doing for clients today, and will position us to innovate even more on their behalf in the years ahead.” Derek currently serves as a board member and advisor for multiple email related startups, serves...
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Trendline Interactive scores big again in the 2016 Email Marketing Agency Buyer’s Guide

Trendline Interactive scores big again in the 2016 Email Marketing Agency Buyer’s Guide

Full service email marketing agency exceeds expectation and scores higher than their peers in the area of analytics. AUSTIN, Texas – September 7, 2016 – Trendline Interactive, a full service email marketing agency, was a proud participant in the second annual Email Marketing Agency Buyer’s Guide, published by The Relevancy Group (TRG) this week. Over a dozen vendors were invited to participate in the research, and for a second year in a row Trendline Interactive landed firmly in the leaders circle. Of particular interest to marketers the report addressed top considerations when selecting an email marketing agency, average hourly rates, agency customer satisfaction ratings, ranking those most qualified to meet marketer demands. According to the independent report, Trendline Interactive demonstrated “unmatched expertise in the email channel,” performing especially well in Account Management, Strategy, and Creative. Additionally, the agency was recognized for their ability to deliver quality, with a rolling 12 month error-free rate of 99.63 percent, which should be peace of mind for...
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Trendline Interactive Expands as Demand for Email Marketing Expertise Increases

Trendline Interactive Expands as Demand for Email Marketing Expertise Increases

Full-service email marketing agency adds 14 employees to industry-leading team, including former CareerBuilder marketing leader AUSTIN, Texas – August 16, 2016/PRWEB – Trendline Interactive, an independent full-service email marketing agency has added Scott Burdsall as Director of Email Strategy to its industry-leading strategy team. Burdsall, who spent the past five years leading the customer email marketing team at CareerBuilder, is the latest of fourteen new hires made this year by Trendline Interactive. “Companies are looking for specialists who understand the email channel,” said Morgan Stewart, Trendline Interactive’s Co-Founder and CEO. “While email is often seen as a high-ROI marketing channel, this potential frequently goes untapped as companies struggle to stand out in consumers’ inboxes. Identifying and recruiting top talent such as Scott is key to consistently delivering results for our clients.” “I look forward to working with the team to create great customer experiences and drive high ROI for our clients,” Scott commented. “Industry recognition as well as regular referrals from existing customers fuel our growth,”...
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