Email Marketing Playbook For Success in the Normal<i>Now</i>

Email Marketing Playbook For Success in the NormalNow

Are we in the New Normal? The Next Normal? At Trendline, we've come up with our own description of the times we're living through as the COVID-19 pandemic rolls on: the NormalNow. It recognizes that what's "normal" differs from person to person, business to business, location to location. Today's normal could be entirely different in six months – or even six days. For businesses, it requires new actions and responses from the nerve center of every company: the marketing department. This guide will help you create them. This guide will walk you through a brief retrospective as to the lessons learned while marketers navigated the beginning of the pandemic. More importantly he explores practical solutions of what you can do next as you lean more heavily on digital communication and email to fuel growth in 2021. Email Marketing Playbook For Success in the NormalNow Part 1: A Better Crisis Response Lessons from COVID-19: What Just Happened? COVID-19 response messages: who did it well ...
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Are You Ready for the New Era of Data Privacy and Security?

Are You Ready for the New Era of Data Privacy and Security?

Today’s email marketers operate in a world where the rules governing data privacy and security are stricter than ever, and penalties for noncompliance can be harsh. But keeping up with a changing set of regulations is hard when you have to juggle dozens of issues just to get campaigns out the door on time. In this white paper you'll learn: What is CCPA? Are my security practices compliant with ALL laws and regulations? How can I avoid data breaches? We’d love to help your company prepare for the many challenges in running a successful email marketing program, whether on the content side, in deliverability, or making sure every aspect of your program–including data privacy and security–conforms to industry best practices and legal requirements. ...
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2018 North American Email Benchmarks & Trends Report

2018 North American Email Benchmarks & Trends Report

Open rates in North America have now surpassed the 30% threshold and CTOR averaged over 15%. Benchmarks are a quick way to determine where you rank in the email maturity spectrum and if you are trending in the right direction. Download this report to see our latest benchmarks and compare how your programs are performing. ...
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Email Marketing ISP Guidance & Bounce Codes

Email Marketing ISP Guidance & Bounce Codes

Deliverability is the backbone to email marketing success. If your emails don't reach your subscribers, they can't drive engagement, increase loyalty, or generate sales. In this deck you'll learn: What is my ISP looking at? How do Gmail, Yahoo, AOL, and Outlook filter my emails? What do those erroe codes mean? If you're experiencing deliverability issues, our world-class deliverability experts can help you get back in the inbox. Contact Trendline today. ...
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Feedback Loops Introduction

Feedback Loops Introduction

Deliverability is the backbone to email marketing success. If your emails don't reach your subscribers, they can't drive engagement, increase loyalty, or generate sales. In this deck you'll learn: What is a feedback loop? Major Independent Feedback Loops Return Path's Universal Feedback Loop Service If you're experiencing deliverability issues, our world-class deliverability experts can help you get back in the inbox. Contact Trendline today....
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What’s the Difference Between a Digital Marketing Agency and an Email Marketing Agency?

What’s the Difference Between a Digital Marketing Agency and an Email Marketing Agency?

In this white paper we explore the value of partnering with an agency that specializes in email marketing versus a digital marketing agency model. We highlight services, depth of knowledge in email service providers (ESPs), protocols unique to the email marketing channel, and the future of email marketing as a viable source of revenue. Want to learn more about working with a specialized email marketing agency? Contact Trendline today....
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The Need for an Email Marketing Agency

The Need for an Email Marketing Agency

You may be wondering "Why would I need a marketing agency that focuses only on email?" A digital marketing agency may not be a one-size-fits-all solution, you may need a specialized agency to elevate your email program. What you'll learn: Why our founders created a specialized email marketing agency. What services an email marketing agency offers that a digital agency can't provide. How an email marketing agency can elevate your existing email program. Want to learn more about working with an email marketing agency? Contact Trendline today....
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Driving Email Marketing Innovation

Driving Email Marketing Innovation

Innovation is a priority for today's email marketers, but nearly half don't have a plan for how to move their programs forward. You'll learn: How to overcome the three hurdles to innovation. How to create a culture of innovation in your organization. How to create and implement an innovation plan. Want to learn more about innovation in email marketing? Contact Trendline today....
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