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Join Scott Burdsall, VP, Marketing Strategy at Trendline, as he joins the panel discussion on the following topic:
A year like no other, 2020 was an accelerator of change that not only made marketers think differently, but also highlighted important gaps in data, insights and technology. How did marketers address these gaps, and what do they need to move forward? Join us for a panel discussion that will explore how to navigate challenges and opportunities regarding:
The fast pace of change in 2020 drove an increased demand for information and innovation. What does 2021 look like, and what data will help us understand and navigate these rapidly evolving changes as they relate to customer purchasing patterns, behaviour and mindset? This event will help marketers understand how to stay in touch with the importance of insights for short-term life cycles and long-term business success.
CMAinsights II will follow up on this event by addressing the progression from the new normal to the next normal in the world of data and insights.