Harnessing technology to achieve marketing goals and objectives is more critical now than ever before. Marketing technology increasingly accounts for a significant share of marketing budgets.
To do better than simply to survive in the digital age, leadership needs to team up and get in the trenches to drive an organization-wide transformation towards customer centricity. The role of marketing and martech in this transformation is crucial.
Join Alex Williams, Practice Lead, Cloud Consulting as he discusses all things martech and what the future holds for enterprise businesses.
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