JULY 13 | 1 PM EST
Live webinar | 1 hour
Apple introduced new privacy features at its annual Worldwide Developer Conference last week, and the impact they will have on email marketing is nothing short of an earthquake. The Mail app in iOS 15, iPadOS 15, and macOS Monterey will now allow users to opt-in what they are dubbing “Mail Privacy Protection,” which will effectively break the “open rate” and all of the data that traditionally comes with it.
Certain aspects of every email program are about to change. While the open rate itself has always been a flawed metric, it’s weaved into practically every aspect of email marketing, for better or worse. The fundamentals of email marketing are still the same with or without open rates. We don’t expect Apple to backtrack on any aspect of Mail Privacy Protection, so you should probably start getting ahead of it.
Join Zack Aab, Scott Burdsall, and Alex Williams as they discuss Part 1 of this 2-Part series. Here are the topics they will cover in this 1-hour session:
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