Six Key Things a CMO Needs to Know about Privacy Rules

Online Event: Oct. 20 • 10:00 AM – 12:00 PM ET

Join Trendline’s Chief Privacy Officer, Chris Arrendale, as he discusses 6 Key Things a CMO Needs to Know About Privacy Rules.

The session will also explore the practical impacts on Canadian marketers of rules in other jurisdictions, such as the EU’s GDPR and California’s CCPA.

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More About CMA Privacy:

Research shows that trust and transparency are crucial to the customer experience, especially when it comes to how personal data is being collected, used and shared.

Join the Canadian Marketing Association for a two-hour virtual morning event to discuss recent privacy developments, and what they mean for marketers looking to embrace the benefits of data while maintaining consumer trust.


About the Author(s)

Hannah Wilson

Marketing Manager with a BBA Marketing from Baylor University. Enneagram Type 6. Notorious picky eater. You can find her listening to the Jonas Brothers, playing Catan, binging a TV show in record time, or trying to sneak backstage at a concert.

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