Staying in Your Subscriber’s Inbox: How Will Consolidation in Email Deliverability Providers Affect You?


With several acquisitions in the email space in the last year, you’re probably wondering how this change will affect your efforts to improve deliverability and the industry as a whole.

Deliverability monitoring and strategic solutions are primary concerns for email marketers. You need a good inbox placement rate so that subscribers can see and act on your emails. Hitting the spam folder isn’t good enough anymore!

Your email list is your email program’s greatest asset. Tracking how well it performs is essential for a high-value email program.

Chris Arrendale, Chief Privacy Officer at Trendline, will walk you through the state of the email industry, ISPs and partners in the email space, and how this all affects your email program.