Publication of Salesforce Marketing Cloud for Dummies Puts the Power of the Platform in the Hands of Digital Marketers

Hannah Wilson

2 minute read

Award-Winning Email Agency Trendline Interactive Tapped to Author the Guide

AUSTIN, Tex. — Wiley, publisher of the immensely popular For Dummies series of how-to books, has announced the release date of its latest title, Salesforce Marketing Cloud for Dummies, written in partnership with Trendline Interactive, a full-service email marketing agency with offices in Austin, Tex., Chicago, and Portland, Ore. The book hits shelves this week.

Authored by Trendline’s Chester Bullock (VP of Solutions Consulting) and Mark Pollard (Senior Platform Architect), the new book offers expert advice for marketers and companies who want to harness the power of Salesforce Marketing Cloud (SFMC), an online suite of tools and services used for marketing automation by top companies around the world.

“This book is the result of a joint effort among SFMC’s product developers, marketing managers, and the whole team at Trendline,” said Bullock. “There is a considerable learning curve with the platform, and this book will educate users on how to get the most from SFMC with minimal frustration.”

As a longtime Salesforce implementation expert, Trendline was in the unique position of having both an extremely deep familiarity with the then-current version of SFMC as well as visibility and insight into new features that were already in the development pipeline. This book walks readers through the use of Salesforce’s dynamic suite of cloud-based digital marketing solutions, giving marketers the power to plan, personalize, and optimize their customers’ journey.

“Marketers lead busy lives, and looking for answers by digging through documentation or awaiting a response to a support ticket isn’t merely an annoyance —  it can have repercussions on the bottom line, as well,” commented Trendline co-founder and CEO Morgan Stewart. “We were honored when Wiley Publishing asked us to write this book.”


Salesforce Marketing Cloud for Dummies hits shelves November 6, 2017, and is now available to order online. For more information, click here.


About Trendline Interactive

Founded in 2010 upon the vision of creating the world’s premier email marketing agency, Trendline combines deep expertise in all aspects of email marketing, from ESP consulting, strategy, creative, and client services to platform management, email production, lead generation, and reporting & analytics. With 60+ employees spread across the continental U.S., Trendline has gained a reputation as a valued partner that helps great companies build great email programs — as recently evidenced by Trendline taking top honors (again) in the annual Relevancy Ring Email Agency Buyers Guide.

About Wiley

Founded in 1807, John Wiley & Sons, Inc., has been a valued source of information and understanding for 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley’s core business includes scientific, technical, and medical journals; encyclopedias, books, and online products and services; professional and consumer books and subscription services; and educational materials for undergraduate and graduate students and lifelong learners. Wiley’s global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company’s Web site can be accessed at The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

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