Learn How To Optimize Your Subscribers’ Journey

Learn How To Optimize Your Subscribers’ Journey

If you're working from home right now like we are at Trendline, you might find yourself so overwhelmed with your daily activities that you find it difficult to break out of the “business as usual” mold. Looking for something to switch up your routine? Try something new and innovative. You may be missing out on the bigger picture–your target market’s brand journey. Start By Understanding Your Audience Identifying your audience for each campaign is key. Before getting started, stop and take some time to really dig into your subscriber base by analyzing your data. Some important details to look at include: Age Location Buying needs Where/how your subscribers will be viewing your message Where your subscribers are in the buying cycle By analyzing the data you already have, you can begin to have a better understanding of your audience and how they react to your messaging. While analyzing the data, you may discover that you don't have enough data to really understand your...
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Email Acquisition: More Than Just Grabbing Addresses

Email Acquisition: More Than Just Grabbing Addresses

What's the magic number your boss expects you to grow your email list by in 2018? We'll bet it's 10% or more, right? And that number is going to be a struggle for you, so you're looking for every possible tactic you can find to add addresses to your database. Right again? I'd like to help you out with 10 quick tricks to add thousands of addresses. But I won't. Not because I can't, but because there's a better way to increase your subscriber database – one that retains more of those addresses as engaged, active subscribers and helps you learn whether those new subscribers are helping you achieve your marketing goals. It's all in our new guide you can download free today: "The 6 Pillars of Effective Email Acquisition: Harnessing the Power of Technology and Data for a More Personalized Experience." Why do you need this guide? Easy – because acquisition and retention of email addresses is one of your most important...
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