Email Authentication: What Is It and How Does It Impact Deliverability?

Email Authentication: What Is It and How Does It Impact Deliverability?

A large part of email deliverability comes down to taking every step possible to avoid being perceived as a spammer in the eyes of spam filters and your recipients. One of the most definitive ways in which you can affect this is by authenticating your emails. Authentication allows ISPs to acknowledge the legitimacy of your email sends. So what is email authentication? Authentication is a way to prove an email is not forged. Authentication technology gives the recipient mail servers a record of identification to check, to ensure the sender is legitimate. Emails that fail to pass authentication checks may be blocked or put through additional filters, potentially preventing them from reaching the inbox. Email services like AOL, Gmail or Yahoo (as well as corporate email servers) use one or more of these authentication methods to verify sender identity: DKIM (Domain Keys Identified Mail) SPF (Sender Policy Framework) Why is Authentication Important? Many email providers use authentication, among other things, to track sender reputation. Without it, the chances of...
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Gmail Authentication Alerts: Everything You Need to Know

Gmail Authentication Alerts: Everything You Need to Know

Gmail Authentication Alerts: Everything You Need to Know Changes to Gmail Authentication Alerts Following updates to gmail authentication alerts is important because Gmail continues to play an important role in every organization’s email marketing program. In fact, Gmail has 900 million worldwide users which means they could be the largest domain in your database right now. In a not-so-sudden move, the Gmail team is pushing a live change this week that will help the Gmail user identify whether or not the email is authenticated by altering the avatar. If sender authentication fails, Gmail will replace the avatar with a big red question mark.   This question mark warns the subscriber that the email may be unsafe and may have originated from an untrusted source. In addition, Google will also add safe-browsing precautions in to Gmail. These are the same safe-browsing precautions which have existed in Chrome for some time. This means that if a Gmail user attempts to click on a link in an email...
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