For most businesses the email channel has proven to be an extremely valuable utility as our lives and businesses have digitally transformed overnight. According to HubSpot, email marketers are sending 27% more emails than they then did pre-coronavirus, and 78% of marketers have seen an increase in email engagement over the last 12 months. But with more messages hitting inboxes now than ever before, the big question we get is, what do we do to ensure our messages stand out? In this article we explore the top 6 creative trends in email you need to know.
If you are feeling behind already, don’t worry - unlike fashion trends, email trends come in big long waves, so it is usually not too late to jump on. However, don’t delay too long or you might start blaming your creative execution for a disengaged audience and unfavorable unsubscribe rates.
Check out this video from Trendline's Creative Team
https://www.youtube.com/watch?v=h5XWm9c6voU
Color - playing with the secondary palette
A compelling...
Meeting Enterprise Marketer Demands, with Unmatched Email Expertise
Trendline Interactive was a proud participant in the second annual Email Marketing Agency Buyer’s Guide 2016, published by The Relevancy Group (TRG). Over a dozen vendors were invited to participate in the research, and for a second year in a row Trendline Interactive landed firmly in the leaders circle.
Of particular interest to marketers the report addressed top considerations when selecting an email marketing agency, average hourly rates, agency customer satisfaction ratings, ranking those most qualified to meet marketer demands.
According to the independent report, Trendline Interactive demonstrated “unmatched expertise in the email channel,” performing especially well in Account Management, Strategy, and Creative. Additionally the agency was recognized for their ability to deliver quality, with a rolling 12 month error-free rate of 99.63% which should be peace of mind for any email marketer looking for a reliable partner.
The Buyers Guide highlighted specific services considered valuable to Enterprise organizations, and detailed the best agency options. Three of the...
As the deadline approaches for 2016 Markie award submissions (Feb 5), I thought it would be a good time to reflect upon why winning a Markie is so important. Markie awards are presented by Oracle to celebrate and recognize excellence in marketing. The winner in each category receives a beautiful statue to announce to the world what they’ve accomplished. I was honored with the 2012 Markie for Best Customer Lifecycle Program, so I have firsthand knowledge of the quality and effort necessary to win an award, and the ensuing benefits.
The Markie-winning customer lifecycle program that I built for SurePayroll in 2012 was a three-pronged approach that focused on onboarding, retention and referrals. First, we built a welcome video and onboarding document sent out to all new customers when they were ready to enter their first payroll. These emails were responsible for driving down the number of customer service inquiry calls, resulting in a cost savings to the company. Next we...
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