B2B Email | Trendline Interactive

5 Things I Learned About Email Marketing in 2016 This is my 16th year in email marketing, and I can honestly say it has been one of the most enlightening. A few years ago, I was introduced at a conference as a "Global Thought Leader" in email marketing and, while flattering, it has always bugged me. I consider myself a student of this craft, and one of the things I constantly set out to do each year is learn as much as I can to not only better myself and those around me, but ultimately to drive new and exciting strategies for clients. I am a practical sort of guy, and I don’t always subscribe to the latest shiny objects in the marketplace, because I believe that optimization begins with the fundamentals. 2016 was a year of learning, and it came with some incredible yet rewarding challenges. Here are the top five takeaways: COI Is Much More Than Just COI I was involved in a...

I have been thinking a lot lately of what the implication is for an organization once the button is pushed and the email is sent. When I was client side for many years, I would often go about my day, blasting out emails quickly since I had the process and methodology down in order to do so. One of the things that would cross my mind every once in awhile was the person on the other end of the email. I would think about someone slogging through their inbox and poof..an email that we just sent landed and they read it. Some would think that what we sent was awesome and wanted to click to learn more or buy while others would curse our name and do the unthinkable.... For others, it would never be read, junked or just plain discarded when seeing the name. I use to take people who complained about getting email from us personally, since I...

Tag: B2B Email

5 Things I Learned About Email Marketing in 2016

The Real Implication Of An Email Send

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