Why BIMI is Important for Email Deliverability

Why BIMI is Important for Email Deliverability

What is BIMI? The acronym BIMI stands for Brand Indicators for Message Identification. BIMI is the latest development in email authentication to prevent fraudulent email and serves as a huge, new opportunity for companies to put their brands in front of consumers for free. BIMI also serves as a revolutionary way to reassure your recipients that you have the proper security measures in place by simply displaying your logo next to your email. “A new opportunity for companies to put their brands in front of consumers for free.” By implementing BIMI, companies (email senders) receive free added value by increasing brand visibility in the inbox. Not only is this something that CMOs are raving over, but more importantly, it ensures the level of authenticity from the sender, building trust with your consumers. “This is a win-win situation: the brand has better exposure, better control of their logo, higher engagement on the consumer side, it’s more secure and Yahoo can authenticate emails in our system,” said Marcel...
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