Protecting Your Brand with DMARC – Stop the SPAM!

Protecting Your Brand with DMARC – Stop the SPAM!

You’ve read the headlines–privacy breaches and phishing scams have increasingly become front-page news. Microsoft’s anti-phishing filters are showing monthly deltas of up to 44% increase in phishing emails received between 2018 and 2019. These attacks target major bank brands, payment processors, health care providers, e-tailers, and individual consumers. According to Statista, 55% of email traffic in 2019 was spam. Despite its importance, ubiquity, and resilience, email has never been 100% secure. Email fraud costs companies around the world millions every year, and fraud can permanently destroy brand reputation. New delivery tools have emerged to assist with brand and consumer protection; the most important of these tools is DMARC (Domain-based Message Authentication, Reporting, & Conformance). DMARC is an open email standard published in 2012 by the industry consortium DMARC.org to enable domain-level protection of the email channel. It works in conjunction with the more well-known email standards (SPF and DKIM), and it is the only way for email senders (like you!) to...
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