Looking for more leads? A better conversion rate? There’s one surefire way to help achieve them–have a crystal clear call-to-action (CTA). Here are four steps you can take to make your CTA stronger than ever before.
What Is A Call-To-Action?
Considering the estimation that we see up to 5,000 ads per day (Walker-Smith), it’s safe to say we’ve all seen and heard calls-to-action, even if we don’t know the explicit term.
A call-to-action is as implied–a form of communication that encourages someone to engage with a service, sign up for an email newsletter, download a piece of content from a site, or purchase a product.
Essentially, it’s the CTA copy that closes the deal between you (the company) and a paying customer.
As an email marketing agency, we’re nothing short of obsessed with having every communication we send have a sharp CTA to help maximize ROI and engagement among end-users.
As a result, we have come up with our four best tips on how to...