4 Ways To Perfect Your Call-To-Action

4 Ways To Perfect Your Call-To-Action

Looking for more leads? A better conversion rate? There’s one surefire way to help achieve them–have a crystal clear call-to-action (CTA). Here are four steps you can take to make your CTA stronger than ever before. What Is A Call-To-Action? “Sign up!…Please?” Considering the estimation that we see up to 5,000 ads per day (Walker-Smith), it’s safe to say we’ve all seen and heard calls-to-action, even if we don’t know the explicit term. A call-to-action is as implied–a form of communication that encourages someone to engage with a service, sign up for an email newsletter, download a piece of content from a site, or purchase a product. Essentially, it’s the CTA copy that closes the deal between you (the company) and a paying customer. As an email marketing agency, we’re nothing short of obsessed with having every communication we send have a sharp CTA to help maximize ROI and engagement among end-users. As a result, we have come up with our four best tips on how to...
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