It’s Award Season! Why Winning a Markie Is Important

It’s Award Season! Why Winning a Markie Is Important

As the deadline approaches for 2016 Markie award submissions (Feb 5), I thought it would be a good time to reflect upon why winning a Markie is so important. Markie awards are presented by Oracle to celebrate and recognize excellence in marketing. The winner in each category receives a beautiful statue to announce to the world what they’ve accomplished. I was honored with the 2012 Markie for Best Customer Lifecycle Program, so I have firsthand knowledge of the quality and effort necessary to win an award, and the ensuing benefits. The Markie-winning customer lifecycle program that I built for SurePayroll in 2012 was a three-pronged approach that focused on onboarding, retention and referrals. First, we built a welcome video and onboarding document sent out to all new customers when they were ready to enter their first payroll. These emails were responsible for driving down the number of customer service inquiry calls, resulting in a cost savings to the company. Next we...
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