Are You Ready for the New Era of Data Privacy and Security?

Are You Ready for the New Era of Data Privacy and Security?

Today’s email marketers operate in a world where the rules governing data privacy and security are stricter than ever, and penalties for noncompliance can be harsh. But keeping up with a changing set of regulations is hard when you have to juggle dozens of issues just to get campaigns out the door on time. In this white paper you'll learn: What is CCPA? Are my security practices compliant with ALL laws and regulations? How can I avoid data breaches? We’d love to help your company prepare for the many challenges in running a successful email marketing program, whether on the content side, in deliverability, or making sure every aspect of your program–including data privacy and security–conforms to industry best practices and legal requirements. Download...
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4 Keys to Better Email Deliverability

4 Keys to Better Email Deliverability

For almost a decade, email has laid claim to the title of Highest ROI–over all other direct marketing channels. For every $1 spent, email marketing generates $42 in ROI. For many companies, email has become the foundation of their digital marketing programs. As marketers, you have spent years honing your email expertise, refining your strategies, and improving your campaigns. Yet, according to a Return Path study, even though global inbox placement rates (IPRs) were up overall, still only approximately 80% of messages from legitimate senders were delivered into subscribers' inboxes in 2018. What is Email Deliverability? What’s Happening Here? Many attribute the overall improvement to the GDPR and CASL laws’ consent requirements generally improving the overall quality of leads and lists for senders in the EU, Canada, and even tangentially in the United States. However, this doesn’t mean it’s time to relax. Rather, it’s more important than ever to be sure that you’re getting in the inbox because your competitors are that much more...
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Data Hygiene: More Important Than Ever

Data Hygiene: More Important Than Ever

In 2019, we witnessed a long series of data breaches at corporations like Facebook, Toyota, and MyFitnessPal. These attacks have been carried out by hackers seeking customer’s credit card numbers, user passwords, internal documents, and emails. As a result, privacy has come to the forefront of consumer minds. A recent study reported that only 25% of consumers believe that most companies are handling their personal data responsibly. This lack of consumer trust means that companies must ensure that they are doing everything they can to safeguard their customers’ privacy–consumer trust is imperative. If you aren’t carefully managing your own customer data, you’re not just running the risk of being flagged as spam and decreasing your ROI. Companies that don’t adhere to industry best practices (or the law in the case of CASL or GDPR) risk putting their brand’s reputation in jeopardy and could be hit with significant fines and penalties. Data hygiene is more important today than ever before. Data Hygiene Explained Data hygiene...
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CASL: 5 Key Facts & Observations

CASL: 5 Key Facts & Observations

Five years have come and gone since Canada’s Anti-Spam Law, better known as CASL, was introduced. Ever since the legislation received royal assent, the law conjured up strong emotions in either direction. For some, CASL was the best thing to happen to the email industry. For others, it was the worst. To get a firm answer as to the real impact of CASL on email marketing, we decided to take a closer look. Get CASL Help CASL: 5 Key Facts & Observations Spam Has Declined A study by Cloudmark Inc. assessed email traffic in the eight months following CASL’s implementation and found that there was a 37% reduction of spam originating from Canada. This significant decrease in spam may be largely attributed to the strict enforcement stance of the Canadian Radio-television and Telecommunications Commission (CRTC). Since July 2014, the CRTC has issued major Administrative Monetary Penalties (AMPs) against a number of high-profile companies, including Rogers Media Inc., Compu-Finder, Porter Airlines, and the online dating site Plentyoffish. Email...
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Happy CASL Day!

Happy CASL Day!

Today CASL went into effect. Unless you have been living in a  bio-dome or off the grid for the last several years, you should be pretty familiar of what CASL is and how it will affect you. If not, you can learn more here and here. CASL does not only affect those businesses IN Canada, it affects businesses doing business in Canada. If you are still on the fence about what to do, drop us a line and let's chat. Last but not least, there are some companies not waiting around for implied consent to phase out. Below are two examples of companies sending out email to grab that elusive, explicit consent, and I am sure that I will be seeing a lot more cross my inbox very soon. So ... Happy CASL day, and may you obtain explicit consent on as many people as you can.   ...
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