Are You Ready for the New Era of Data Privacy and Security?

Are You Ready for the New Era of Data Privacy and Security?

Today’s email marketers operate in a world where the rules governing data privacy and security are stricter than ever, and penalties for noncompliance can be harsh. But keeping up with a changing set of regulations is hard when you have to juggle dozens of issues just to get campaigns out the door on time. In this white paper you'll learn: What is CCPA? Are my security practices compliant with ALL laws and regulations? How can I avoid data breaches? We’d love to help your company prepare for the many challenges in running a successful email marketing program, whether on the content side, in deliverability, or making sure every aspect of your program–including data privacy and security–conforms to industry best practices and legal requirements. Download...
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CCPA is Coming: 10 Steps to Prepare your Email Marketing Program

CCPA is Coming: 10 Steps to Prepare your Email Marketing Program

The most comprehensive consumer data privacy law in the United States – the California Consumer Privacy Act (CCPA) – went into effect on Jan. 1, 2020, and will start being enforced on July 1, 2020. But marketers in every state, and in other countries as well, must get up to speed now so they understand how the law affects them and whether and how they need to change, how they store, protect and share data. At Trendline Interactive, we've been tracking CCPA since 2017, when deliberations began in the California Assembly and Senate. The two houses approved the bill, and outgoing Governor Jerry Brown signed it on June 28, 2018. CCPA background: For U.S. marketers, CCPA is the first of what's likely to be a series of strict state laws governing consumer data privacy and transparency, and provisions on storage, security and access. California has recognized an individual right to privacy since 1972. The law's introduction notes that the Cambridge Analytica scandal of 2017,...
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Future of Email Marketing – The Workhorse Becomes A Racehorse

Future of Email Marketing – The Workhorse Becomes A Racehorse

Email marketing continues to be the reigning champion of digital marketing. Not surprising when you consider every dollar spent on email marketing produces $44 in return. Yet, the broad perception of email marketing is that of a workhorse – tried and true – content to keep toiling away with a daily ration of oats and water. But what happens to a workhorse when the track begins to change? What happens when routine no longer gets the job done? In an age of increasing demand for hyper-personalized customer experiences across devices, the track has changed. To stay competitive, enterprise organizations today must have a strategy to fully leverage sophisticated automation, segmentation, and dynamic content capabilities at scale. They need to maximize their data for uniquely tailored content that drives engagement, maximize deliverability to ensure that uniquely tailored content actually reaches their subscribers, and grow their subscriber base with an informed acquisition strategy that builds brand loyalists. All the while ensuring compliance...
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