GDPR Part 2: Privacy Boogaloo

GDPR Part 2: Privacy Boogaloo

Not up on GDPR Compliance? Read Part 1 here. Now that GDPR has been around for more than a year and the fires are mostly put out, we’ve had a chance to take stock of how the email industry is adjusting to GDPR. Trendline deliverability consultants work with all kinds of senders, who have all kinds of different email programs and compliance needs. We’ve noticed a common thread among the various senders to whom GDPR applies. They have an explicit opt-in for each user and nothing else. It turns out that the majority of senders we encounter don’t realize that there’s more to GDPR than simply getting an opt-in–a lot more! Many senders don’t realize that GDPR isn’t even an email law; it’s a data and privacy law, and the opt-in requirement is simply a consequence of the strict rules for the who, what, when, where, why, and how of handling personal data. Senders need to stop thinking of themselves solely as...
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GDPR Regulation 2018: What You Should Know

GDPR Regulation 2018: What You Should Know

Is your company ready for the GDPR regulation in May 2018? The General Data Protection Regulation is a unifying standard of protection for data within the European Union. On an individual level, it allows customers to have more control over how their personal data is used. On a larger scale, the enactment of the GDPR simplifies data protection within international business. Most companies are preparing for GDPR’s enactment. For example, in 2017, a PwC study found that 92% of those surveyed considered compliance with the GDPR to be a top priority on the privacy agenda for their companies.   GDPR was adopted April of 2016 but will not be enforced until May 25 of 2018. It requires companies to get explicit consent for how they use consumer’s data. GDPR affects all those within the EU and any organization or company using personal data from members within the EU.  The EU defines this personal data as “any information relating to an individual, whether it relates to his...
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