Marketing in an Amorphous World

Marketing in an Amorphous World

As SXSW comes to a close, we brace our businesses and blogs for the debates, the changes and the passing trends we’ll wisely embrace or abandon as the year continues. We’ll discuss the repeat offenders, who offer the same old ideas repackaged with some glitter or the presently popular “green” label, hoping for one last hurrah before being usurped by whatever up-and-coming trend, platform, or technology will take its place. We’re always looking for the truly innovative, the truly nuanced, the idea or technology that will change the world. We want to catch the first glimpse of any small flickr of brilliance that might give way to a whole new way of doing things, to our own Brave New World. As marketers, we have to be on top of the game. We have to know the ins and outs, the ups and downs, the drivers and inhibitors, the strengths and limitations, the potential risks and the promise of reward when it comes...
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