Email Marketing: From A to Z

Email Marketing: From A to Z

As a data-driven email marketing agency, we have lots of tools we use to accomplish different client goals. With so many terms and acronyms being used in our blog posts, our resources, and our day-to-day operations, we decided to define them in this extensive list! Like you, we enjoy keeping things simple when it comes to our clients’ landing pages, email marketing campaigns, and all communication related to client relations. Much like ideal customer journeys, the greatest success comes from the least amount of steps taken to solve a problem or fulfill a need. Any marketer operating within the digital landscape knows that there is a myriad of terms and keywords used to describe services, actions, and products that fulfill needs and solve client problems. When talking about campaign details, email marketing strategy, and beyond, Trendline is no exception to this idea. In order to get everyone on the same page when it comes to terminology, we decided to clarify the meaning behind...
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