7 Mistakes to Avoid in Your Email Drip Campaign

7 Mistakes to Avoid in Your Email Drip Campaign

7 Mistakes to Avoid in Your Email Drip Campaign Building an email drip campaign requires many different moving parts. You need valuable content that your leads can absorb, a landing page to capture emails, a series of great emails, and a workflow that maps out when, where, why, and how emails will be delivered to leads. Not sure where to start when it comes to drip campaigns? Check out this blog by MobileMonkey first. The key to a successful email drip campaign is to keep it simple, stay on topic, and show the leads what they want. With all these different elements it’s easy to make mistakes with your drip campaign or overthink the process. Seven mistakes are commonly made when building email drip campaigns. 1. Sending Too Many Drip Campaign Emails How many times have you signed up to an email list only to unsubscribe one week later because you received too many emails? Most people won’t hesitate to unsubscribe from an email drip campaign the...
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Content Is King. Now What?

Content Is King. Now What?

If you’ve read anything about social media, permission-based marketing and/or Web 2.0, you’ve doubtless heard the maxim “Content is king.” And, if you work in any field other than marketing or publishing, your reaction to that adage is probably some variation of, “Great. What does that have to do with me and my business?” Content is king because, by providing customers (current or potential) with relevant and useful information, you establish a relationship that positions yourself as “someone who knows what he/she’s talking about” rather than merely “someone who’s trying to sell something.” From whom would you rather buy? Ever patronized a local hardware store because you know you can get expert advice about whatever project you’re working on rather than because they have the best prices? That, in essence, is the underpinning of content marketing. (And it’s also the key to competing on value rather than price, but that’s a topic for another post.) Content marketing not only helps distinguish you and your business...
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