Email Conversions Are Ruled by a Traditional Experience

Email Conversions Are Ruled by a Traditional Experience

Moveable Ink (MI) recently released their 2015 US Consumer Device Preference Report, and there are some interesting insights that all email marketers should pay attention to.  The basis for this report centers on data MI collected from 6.03 billion emails throughout 2015. Highlight 1 – When It Comes to Opens, Mobile Devices Rule This is a “duh” when you think about it.  You can’t breathe without hearing that mobile owns initial engagement with email, but just wait. The report indicates that mobile opens were up by 2% over 2014 with smartphones accounting for 52% and tablets for 16%.  This means that people are opening email on smartphones, but I wonder if they are still triaging and then going back later to take action.  Desktop accounted for 32% of opens, so it’s not all about mobile, as you will see below.  We have to remember that phones are getting bigger, so the statistic of people reading more on their smartphone follows logically. ...
Read More