5 Things I Learned About Email Marketing in 2016
This is my 16th year in email marketing, and I can honestly say it has been one of the most enlightening. A few years ago, I was introduced at a conference as a "Global Thought Leader" in email marketing and, while flattering, it has always bugged me. I consider myself a student of this craft, and one of the things I constantly set out to do each year is learn as much as I can to not only better myself and those around me, but ultimately to drive new and exciting strategies for clients. I am a practical sort of guy, and I don’t always subscribe to the latest shiny objects in the marketplace, because I believe that optimization begins with the fundamentals.
2016 was a year of learning, and it came with some incredible yet rewarding challenges.
Here are the top five takeaways:
COI Is Much More Than Just COI
I was involved in a...