Trendline Spotlight Featuring David Baker of Cordial

Trendline Spotlight Featuring David Baker of Cordial

Earlier this year, I wrote a post about two companies that should be on every marketer’s radar, and it received a lot of interest from many of my industry colleagues. David Baker is one of the co-founders of Cordial and, in my opinion, is one of the smartest people in our industry. I had the chance to interview him a few weeks ago about the happenings over at Cordial. I did so after our team had a chance to view a demo of the Cordial platform and take it for a spin. Our tech and strategy teams were so impressed that I wanted to really dig in deep to what Cordial is up to. Full disclosure: David Baker and I have been colleagues and friends for over 6 years, and I have nothing but the deepest respect for him and his entire team over at Cordial. Cordial is doing things that are unique and in my opinion are game changers in our...
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2 companies that should be on every email marketer’s radar

2 companies that should be on every email marketer’s radar

As 2015 kicks into high gear and we begin to think about what’s next for our industry, I’m focusing my efforts on the technologies that will impact the email-marketing world in the next 10-24 months. In particular, there are 2 companies that I’m insanely curious about: Cordial (cordial.io) Cordial was founded by some pretty smart industry veterans that I truly respect. They have a deep understanding of the marketing landscape and an outstanding commitment to the channel. Cordial is building what they call a “platform that we all dream about,” and that leverages data-driven customer experiences. They talk about insights and streamlining how we work. While this might sound like a lot of hype, I have a sneaky suspicion that the folks behind Cordial are going to actually deliver. They're in beta now, and I’m looking forward to seeing what’s behind the curtain. Persado (persado.com) They call it "persuasion automation," and after researching their tool and speaking to some folks over there, I am calling...
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