COVID-19: 10 Things You Can Work On Right Now

COVID-19: 10 Things You Can Work On Right Now

As we continue to learn more about COVID-19, email marketers must quickly adjust to the new normal. Current market conditions are demanding marketers shift priorities and make last-minute strategic changes. We must now reflect on our current programs and decide whether or not we should send that COVID-19 email at all. We are embarking on a time where there are no playbooks, no easy answers, and no crystal balls that can say exactly when and how the COVID-19 crisis will play out. As marketing leaders, we're obligated to rethink our value proposition and how we engage with customers to ensure our businesses' long-term stability. This an opportunity to maximize your productivity and position yourself for future success – accelerating your digital transformation. What processes can you optimize or update to make these campaigns run more smoothly in the future? How does your product evolve for the foreseeable future? Where can you drive growth through testing and innovation? Embrace whatever downtime you may...
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3 Ways to Support Your Clients During COVID-19

3 Ways to Support Your Clients During COVID-19

This is new territory for all of us. In a world where success normally correlates with planning ahead, companies have had to make a big shift. In some cases, we’ve had to plan, strategize, and execute marketing strategies—all on the same day. In uncertain times, it’s important to stay connected and remember to simply “feel.” “Feel” as a client partner, “feel” as a marketer, and most importantly—“feel” as human-being. Here are three ways that we're seeing marketers lead with courage: Write with Care It’s more critical than ever to work closely with client partners to review content that’s in-market to make sure it’s written with care. Now is the time to show customers that you value them (beyond how they contribute to your bottom line). Lead with Understanding A COVID-19 email doesn’t make sense for every brand, but showing humility and that you care does. It’s important to practice intentional listening. Listen to what your clients need, understand their goals, embrace unexpected shifts in business,...
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