Promotional pricing decisions are traditionally not driven by the marketing team, but they, and in particular the team responsible for creating and sending messages to your customers, are sitting on a treasure trove of data that can support your product team in making the best promotional pricing decisions.
As a modern marketer, what actions can you take to help your product team nail their promotion?
Let’s take a look!
1. What offers and pricing are we currently offering?
In order to understand the current lay of the land, it is important to have a baseline of your messaging program, which can be achieved by conducting an email content audit. Gather up all the messages you send, including newsletter, promotional, and transactional messages; segmented and targeted emails; triggered sequences; one-off emails; SMS and the like. Once you have a full inventory, review what offers and pricing promotions have recently been offered, are currently being offered, and how those have resonated with your audience.
You and the...