The October Trendie goes too….

The October Trendie goes too….

Over the last 13-15 months, many brands have been sending emails to build fans and followers in the social channels.  Social Experts and studies have confirmed that just because you have a large fan or follower base does not guarantee loyalty or even consistent brand awareness. Companies have sent and continue to send dedicated emails to have their subscribers "like" them on Facebook.  Some offer discounts. Some leverage big numbers (i.e.: Help us get to XX,XXX "likes") in their content.  Some have a social dedicated button in each email hoping to catch the eye of the subscriber. Others weave the "conversation" aspect of social media into their content, while others just simply use a combination of things to drive people to the social channels.  I can't comment on what works or what are the most successful campaigns since I am not privy to their numbers or to their strategic direction of the programs. I see a lot of email campaigns that are...
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