How The Daily Deals “Fading” Business Model Affects Email Marketing

How The Daily Deals “Fading” Business Model Affects Email Marketing

The daily deals business model is in trouble and many people are claiming that their doomsday predictions of 1 or 2 years ago are now coming true.  Last week Groupon reported another quarter of disappointing earnings and while the other daily deal companies are not disclosing anything, my assumption is that they are dealing with some significant issues as well.  Deal and particularly email fatigue could be settling into their subscriber/customer base and along with the increasing pressures of merchants not wanting to strangle margins might be coming back to bite the daily deals/local commerce space. I left Groupon over 2 years ago and have been silently following the marketplace as it has evolved, especially around how companies are "doing" email.  By in large, most daily deals/local commerce sites are still relying on the promotional push at 5 am to sustain their business while I see no attempts to re-engage me or get me excited about their brand via email.  I...
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Daily Deal Emails on Mobile

Daily Deal Emails on Mobile

Here is a conversation that I am sure is happening in the hallways of many companies these days: "Hey...how does our email look on a mobile device" "Dunno...we tested to the my iPhone and it seems ok..but how it looks in the others, not sure" It seems that we cannot turn around these days without someone mentioning the "M" word.  "Mobile is exploding...."  "XX% of Mobile email users read their email on their smart phones......" and on and and on and on.  So over the past weekend, I managed to grab a screen shot (iPhone 4) of all the daily deal site emails I subscribe to and organize them for you here.  I think we can all agree that the iPhone is by far the most generous of all the smart phones when it comes to rendering.  You will see below that some of the emails featured are well laid out and the CTA is pretty prominent without requiring the user to scroll...while...
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