Pros and Cons of Microsoft Power BI – An Analyst’s Perspective

Pros and Cons of Microsoft Power BI – An Analyst’s Perspective

Over the past year, our organization has used Power BI to build several self-serve analytics dashboards for our clients. For those of you who may be unfamiliar, Power BI is a business analytics software for developing interactive reports and sharing them with users in the organization who are looking for data-driven insights. Microsoft dubs Power BI as a tool that allows you to “Enable everyone at every level of your organization to make confident decisions using up-to-the-minute analytics.” Released to the public in July of 2015, Power BI is a relative newcomer to the business analytics toolkit and is Microsoft’s answer to other popular visualization software tools, such as Tableau and MicroStrategy.  Creating Power BI dashboards for numerous clients has provided valuable learning opportunities and the chance to assess the software’s strengths and weaknesses. As Kelsey Hightower, principal engineer for Google Cloud, wrote, “You haven’t mastered a tool until you understand when it should not be used.” Now that I understand...
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Trendline Interactive Acquires Data Insight Group to Expand its Advanced Analytics and Data Science Business

Trendline Interactive Acquires Data Insight Group to Expand its Advanced Analytics and Data Science Business

AUSTIN, Texas, Feb. 25, 2021 /PRNewswire/ -- Trendline Interactive, a digital messaging consulting and professional services firm headquartered in Austin, Texas, today announced the acquisition of Canadian data and analytics company Data Insight Group (DiG). This further strengthens Trendline's data science and analytics services in order to better help its customers understand their data and more effectively leverage its value. The acquisition was completed with financial support from mid-market private equity firm Growth Catalyst Partners (GCP), terms were not disclosed. "Companies are prioritizing the role that data and analytics play in their marketing efforts to a greater extent than ever before," said Morgan Stewart, CEO of Trendline Interactive. "Data Insight Group is masterful at translating complex datasets into successful marketing strategies. By coming together, we strengthen our ability to offer strategic advice and hands-on analytic support to our customers." Founded in 2000, DiG established itself as a leader in the data analytics field by helping clients organize, analyze and understand their data,...
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What Holds Marketers Back from Success in This Age of Innovation?

What Holds Marketers Back from Success in This Age of Innovation?

  *This is a support article that provides insight into our latest whitepaper, Measuring the Impact of Innovation in Email Marketing. Download the Complete Guide today    Remember when the marketing-technology landscape looked like this?     That was back in 2011 when we thought we were living in complex times. Here's the landscape today, with 5,000+ logos on the board:     Look at all those companies, ready to solve every marketing problem, from acquisition to retention, from onboarding to loyalty, from extracting every bit of data possible to using it to make messaging more timely and relevant. So, we're all at the top of our games, right? Marketers should be leveraging the insights and efficiencies promised by these mar-tech innovations to drive measurable and demonstrable business results. But most aren't. Because they can't. Marketers everywhere are struggling with two major issues that compete against each other: More pressure than ever on marketers to show and improve marketing results while justifying each financial decision. Too many marketers don't use analytics to drive decision-making because...
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