The importance of data literacy across the organization

The importance of data literacy across the organization

Companies are collecting more data than ever before in hopes of unveiling sophisticated insights about their customers, but there is one problem that stands in the way of those insights. That problem is a lack of data literacy. Most of your team likely struggles with interpreting and making sense of the data, nevermind being able to craft impactful stories. A lack of data literacy across the organization limits discussion and debate, making it impossible to produce factual, data-based decisions. Data can be a powerful tool, but (as with any language) only if everyone in the organization is able to speak it. Employees, leadership, and executives need a common understanding when talking about data. In the same way a single Spanish-speaking person leading a meeting doesn’t allow for other language speakers to participate, having only one or two people who understand data leaves out the ideas, questions, and solutions the rest of the team might contribute.Data skills are now essential for almost every...
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4 Steps every company should take to protect sensitive data

4 Steps every company should take to protect sensitive data

We live in a data-driven world. The data you collect, store, and use will shape your organizational strategy and provide new insights on how to best meet your customers’ needs. However, with great power comes great responsibility. Beyond the financial and legal risks, customers are demanding that the organizations they deal with handle their data ethically and that they do everything in their power to keep their sensitive data secure. In this infographic we share four basic things you can do to handle data safely and effectively and create a culture of security across your organization.   The organizations that excel in this area can create a competitive advantage by building trust and demonstrating that they are doing what is best for their customers. By making security the norm in your organization, you can get the most out of your data while ensuring customer information is protected. Big data is a company asset and 95% of C-level executives see data as integral to forming...
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Four principles of ethical data use

Four principles of ethical data use

Have you ever thought about the amount of data your company collects on any given day? With such a vast amount of data being collected, ethical questions about what you should or shouldn’t do with that data arise, particularly when you’re dealing with sensitive or personal information.  Below we outline our four basic principles of ethical data use, so that we can keep you in good standing with your customers, prospects and society on the whole. Data ethics: more than a social dilemma We all know that consumers often exchange data for additional services or value from organizations, whether or not they realize what data they’re giving up. After all, who actually reads all the “Terms & Conditions” before clicking “Agree”? Take social media platforms as an example. Consumers must accept the terms of service before they can even set up an account. The catch is that consumers are not always aware of what they are “agreeing to”, and unfortunately there are...
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Making data memorable with storytelling

Making data memorable with storytelling

Marketing analysts work hard to gather and analyze data, to generate insights, and to find a variety of impactful ways to present their findings to their audience with impressive data visualizations. But, if analysts want to capture their audience’s attention and to truly resonate with them––and for their audience to actually use their findings in business decisions––they’ll need to use storytelling to make the data more memorable.   In Chip and Dan Heath’s book ‘Made to Stick - Why Some Ideas Survive and Others Die’ they demonstrate that stories are far more memorable than statistics. The Heath brothers reference a test they conducted where they asked students to give one-minute speeches.  In the average one-minute speech, the average student used 2.5 statistics, and only one in ten used storytelling. On the other hand, when the audience was asked to recall the aforementioned speeches, only 5% remembered any individual statistic from the speeches but an impressive 63% remembered the stories. Data-driven stories not only...
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Pros and Cons of Microsoft Power BI – An analyst’s perspective

Pros and Cons of Microsoft Power BI – An analyst’s perspective

Over the past year, our organization has used Power BI to build several self-serve analytics dashboards for our clients. For those of you who may be unfamiliar, Power BI is a business analytics software for developing interactive reports and sharing them with users in the organization who are looking for data-driven insights. Microsoft dubs Power BI as a tool that allows you to “Enable everyone at every level of your organization to make confident decisions using up-to-the-minute analytics.” Released to the public in July of 2015, Power BI is a relative newcomer to the business analytics toolkit and is Microsoft’s answer to other popular visualization software tools, such as Tableau and MicroStrategy.  Creating Power BI dashboards for numerous clients has provided valuable learning opportunities and the chance to assess the software’s strengths and weaknesses. As Kelsey Hightower, principal engineer for Google Cloud, wrote, “You haven’t mastered a tool until you understand when it should not be used.” Now that I understand...
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Trendline Interactive Acquires Data Insight Group to Expand its Advanced Analytics and Data Science Business

Trendline Interactive Acquires Data Insight Group to Expand its Advanced Analytics and Data Science Business

AUSTIN, Texas, Feb. 25, 2021 /PRNewswire/ -- Trendline Interactive, a digital messaging consulting and professional services firm headquartered in Austin, Texas, today announced the acquisition of Canadian data and analytics company Data Insight Group (DiG). This further strengthens Trendline's data science and analytics services in order to better help its customers understand their data and more effectively leverage its value. The acquisition was completed with financial support from mid-market private equity firm Growth Catalyst Partners (GCP), terms were not disclosed. "Companies are prioritizing the role that data and analytics play in their marketing efforts to a greater extent than ever before," said Morgan Stewart, CEO of Trendline Interactive. "Data Insight Group is masterful at translating complex datasets into successful marketing strategies. By coming together, we strengthen our ability to offer strategic advice and hands-on analytic support to our customers." Founded in 2000, DiG established itself as a leader in the data analytics field by helping clients organize, analyze and understand their data,...
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What Holds Marketers Back from Success in This Age of Innovation?

What Holds Marketers Back from Success in This Age of Innovation?

  *This is a support article that provides insight into our latest whitepaper, Measuring the Impact of Innovation in Email Marketing. Download the Complete Guide today    Remember when the marketing-technology landscape looked like this?     That was back in 2011 when we thought we were living in complex times. Here's the landscape today, with 5,000+ logos on the board:     Look at all those companies, ready to solve every marketing problem, from acquisition to retention, from onboarding to loyalty, from extracting every bit of data possible to using it to make messaging more timely and relevant. So, we're all at the top of our games, right? Marketers should be leveraging the insights and efficiencies promised by these mar-tech innovations to drive measurable and demonstrable business results. But most aren't. Because they can't. Marketers everywhere are struggling with two major issues that compete against each other: More pressure than ever on marketers to show and improve marketing results while justifying each financial decision. Too many marketers don't use analytics to drive decision-making because...
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