COVID-19: 10 Things You Can Work On Right Now

COVID-19: 10 Things You Can Work On Right Now

As we continue to learn more about COVID-19, email marketers must quickly adjust to the new normal. Current market conditions are demanding marketers shift priorities and make last-minute strategic changes. We must now reflect on our current programs and decide whether or not we should send that COVID-19 email at all. We are embarking on a time where there are no playbooks, no easy answers, and no crystal balls that can say exactly when and how the COVID-19 crisis will play out. As marketing leaders, we're obligated to rethink our value proposition and how we engage with customers to ensure our businesses' long-term stability. This an opportunity to maximize your productivity and position yourself for future success – accelerating your digital transformation. What processes can you optimize or update to make these campaigns run more smoothly in the future? How does your product evolve for the foreseeable future? Where can you drive growth through testing and innovation? Embrace whatever downtime you may...
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