Four principles of ethical data use

Four principles of ethical data use

Have you ever thought about the amount of data your company collects on any given day? With such a vast amount of data being collected, ethical questions about what you should or shouldn’t do with that data arise, particularly when you’re dealing with sensitive or personal information.  Below we outline our four basic principles of ethical data use, so that we can keep you in good standing with your customers, prospects and society on the whole. Data ethics: more than a social dilemma We all know that consumers often exchange data for additional services or value from organizations, whether or not they realize what data they’re giving up. After all, who actually reads all the “Terms & Conditions” before clicking “Agree”? Take social media platforms as an example. Consumers must accept the terms of service before they can even set up an account. The catch is that consumers are not always aware of what they are “agreeing to”, and unfortunately there are...
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