One of my favorite aspects of working in Salesforce Marketing Cloud is the ability to use AMPscript. It allows the emails I code to be highly dynamic and personalized to subscribers, and it's easy to learn. But when you have been working with AMPscript as long as I have, it is easy to neglect the basics when moving higher, further, faster. Here are some pitfalls to try and avoid when using AMPscript:
AMPscript is wonderfully easy to learn, but the rules are finite. For the script to work properly, you have to use two (count them: TWO) percentage marks to begin, end, and interpret the code. If you don’t have two, it will not work. While this seems simple, the simplicity is exactly what makes it easy to overlook. When you have a subject line set to dynamically render and it doesn’t, start by checking the percentage marks.
It is also important to use the correct delimiter–which depends on if you are...