The importance of data literacy across the organization

The importance of data literacy across the organization

Companies are collecting more data than ever before in hopes of unveiling sophisticated insights about their customers, but there is one problem that stands in the way of those insights. That problem is a lack of data literacy. Most of your team likely struggles with interpreting and making sense of the data, nevermind being able to craft impactful stories. A lack of data literacy across the organization limits discussion and debate, making it impossible to produce factual, data-based decisions. Data can be a powerful tool, but (as with any language) only if everyone in the organization is able to speak it. Employees, leadership, and executives need a common understanding when talking about data. In the same way a single Spanish-speaking person leading a meeting doesn’t allow for other language speakers to participate, having only one or two people who understand data leaves out the ideas, questions, and solutions the rest of the team might contribute.Data skills are now essential for almost every...
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4 Steps every company should take to protect sensitive data

4 Steps every company should take to protect sensitive data

We live in a data-driven world. The data you collect, store, and use will shape your organizational strategy and provide new insights on how to best meet your customers’ needs. However, with great power comes great responsibility. Beyond the financial and legal risks, customers are demanding that the organizations they deal with handle their data ethically and that they do everything in their power to keep their sensitive data secure. In this infographic we share four basic things you can do to handle data safely and effectively and create a culture of security across your organization.   The organizations that excel in this area can create a competitive advantage by building trust and demonstrating that they are doing what is best for their customers. By making security the norm in your organization, you can get the most out of your data while ensuring customer information is protected. Big data is a company asset and 95% of C-level executives see data as integral to forming...
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