Jan. 1, 2023 – Put this date in your calendar and circle it in red. It's the day the second major state law governing consumer data privacy and security goes into effect, and it will likely affect your company's operations.
I'm talking about Virginia's Consumer Data Protection Act – commonly referred to by its acronym CDPA, which sounds like two other major data laws, the CCPA (the California Consumer Privacy Act), and GDPR, the European Union's General Data Protection Regulation.
If your company revamped its data policies to comply with GDPR, CCPA or both, you're probably in a good position to comply with CDPA. If not, you now have 8.6 million more reasons (that's Virginia's estimated population as of 2020) to get your data processes, procedures and policies in order. Like CCPA and GDPR, Virginia's CDPA has many implications for marketers.
In this post, I'll present a general introduction to CDPA, how it compares with CCPA and GDPR, and what you need to...