How to get more value from your data analysts

How to get more value from your data analysts

Recent changes to privacy regulations have highlighted that the need for Marketers to continue to encourage their organizations to collect and analyze their own first-party data has never been more important.  And yet, while organizations are collecting more data than ever before, and making significant investments in big data and analytics, many continue to struggle with using their data to get real results. Overcoming this challenge means that employees and business leaders alike, especially those involved in data, need to shift their mindsets. We believe that data analysts need to be able to think more like business consultants when it comes to interpreting and communicating the results of their analyses, and that business leaders need to support their analysts' efforts by providing them with more information than just the numbers themselves. Let’s take a look at how you, as a business leader, can leverage the power of the data analyst to better position yourself to make stronger, more effective decisions. Why are organizations...
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