Digital Disruption and Digital Transformation

Digital Disruption and Digital Transformation

We live in a world where technology blurs the line between the physical and the digital. This always-on environment gives emerging companies the chance to break long-held monopolies. It’s a world of incredible opportunity and innumerable pitfalls. In this fiercely competitive environment, the expression “innovate or die” rings true for all brands. Innovative leaders need one key trait to stay ahead of the competition: flexibility. Brands have to change with the times as technology transforms the way humans live and behave. Disruptive trends are emerging in the digital space. This will not only affect business operations, but transform the way we communicate with and market to customers. Innovating Business Processes with Transformative Tools We predict that chatbots, data practices, AI, and more have the potential to completely transform business practices for innovative companies. Chatbots Chatbots bridge convenience and science. But as of 2018, most customers had frustrating experiences working with chatbots. The good news is that developers are making huge strides in chatbot...
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Data-Driven Before It Was A Thing

Data-Driven Before It Was A Thing

Data-Driven Strategies Are Integral Recently, Rob Banner cited the confluence of marketing technology and advertising technology, aka MadTech, as possibly the most important space in business today as it has the potential to disrupt whole markets via the successful deployment of the right tools and strategies — tools and strategies driven by data. As email marketers, data-driven strategies are integral to everything we do. So much, in fact, that the term can ring as a bit of cliché. Email has always been a technology-enabled medium and a data-enabled medium. One could argue that, historically, that was the distinction between marketing and advertising; marketing was behavior or data-driven, and advertising was not. Increasingly, we see these worlds merging around data as customer experience, and customer perception, shape sales. Brand loyalty becomes determined by a company’s ability to truly understand their customers’ wants and needs, and act on those insights. In this new reality, everything is data driven and the distinction and division...
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