Deep Thoughts in Email Marketing — July 2016 Edition

Deep Thoughts in Email Marketing — July 2016 Edition

July is about apple pie, parades, fireworks and of course … deep thoughts on email marketing. 1. Lifetime value is often talked about, but what about lifetime lost value? 2. What would it take to have a former spammer (now turned good) run your email program? 3. How does a funeral home approach lifecycle emails? 4. If you had a button that could make an email show that it was sent yesterday or any previous day, would that be used in your program? 5. With all this talk about machine learning, what do you think an email marketer will look like in 10 years? 6. Do you think someone is trying to develop an email that smells? Imagine if you got an email from Betty Crocker that smelled like fresh baked cookies. What would be the CTR on that?...
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Deep Thoughts in Email Marketing — May 2016 Edition

Deep Thoughts in Email Marketing — May 2016 Edition

  May not only brings flowers, but also deep thoughts about email marketing. Again. 1. It’s funny that something that was created in 1972 is still increasing in popularity today. You can’t say that about the Ford Falcon (XA). 2. An email marketer achieving “inbox zero” should either be shot or rewarded…not sure which. 3. According to everyone in every study ever done on email, the best time to send an email is never. This is because everyone ever surveyed says they are overloaded with email. 4. When an “oops” email is sent, is the email marketer secretly apologizing, or is it really the company? 5. Elitist Triple Opt-In: When a subscriber enters his or her email address, confirms by a click on the confirmation email, and the company then decides on whether or not to approve them for the program....
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Deep Thoughts on Email Marketing — April 2016 Edition

Deep Thoughts on Email Marketing — April 2016 Edition

Continuing the monthly tradition of providing you deep thoughts that will perhaps spawn a little laughter or a little chatter amongst the email brethren. 1. If email has one of the highest ROIs in marketing, why is it one of the most understaffed and underfunded departments? 2. Why do we let people who never have and never will log in to the ESP influence and/or make the decision to select a new one? 3. If Santa were an email marketer, would you opt out of his emails? 4. It should be called a “tap rate” on mobile and a “click rate” on desktop. 5. What if the worst looking email happens to be the best performing email? Enjoy....
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Deep Thoughts in Email Marketing — March 2016 Edition

Deep Thoughts in Email Marketing — March 2016 Edition

Continuing the monthly tradition of providing you deep thoughts that will perhaps spawn a little laughter or a little chatter amongst the email brethren. Imagine a day where every single email marketer and every single spammer pressed the send button at the same time. I wonder if English teachers secretly want to grade the grammar from emails they receive from retailers. Would using the SL of “Open now to unsubscribe” in a campaign to your inactives work? How would DOI work at the POS register at your local retailer if you didn’t send an email to confirm? If the US Postal services eAppended the entire country into their DB, what would be the appropriate thing to send first? I think its funny when I get an email about an email conference in my spam folder. Has there ever been an incident where a deliverability consultant turned to the dark side and became a spammer? Enjoy....
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Seven Deep Thoughts On Email Marketing for February

Seven Deep Thoughts On Email Marketing for February

I use to laugh when Jack Handey conveyed his deep thoughts on SNL. I keep a notebook full of my own deep thoughts that I’ve collected over the last 11 years. I would like to share a few of them with you. Perhaps some of them will spawn a discussion at the office or in an email community. 1. The time you spend thinking of excuses for why you are not testing could be spent thinking about tests to execute and implement. 2. People have been predicting the imminent death of email marketing for years. I wonder how many of these folks have bought something or been influenced in some way by an email in the last 12 months. 3. Has there ever been a legitimate email about Viagra? If so, was it flagged as spam? 4. If someone signed up for your email program and never engaged in a single email, does creating a re-engagement program make sense? 5. Do spammers have business cards and,...
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