As we head into August, a sense of normalcy is beginning to reign, at least here in Ontario. People are talking about returning to work and school, businesses are hiring again and international travel restrictions are easing. Beneath the surface, however, it is a brand new world - one where work-from-home and Zoom meetings will remain commonplace, where private businesses are asking for medical information (like vaccination status), where DEI committees are becoming table stakes and where fear continues as stories from around the world paint a bleak picture of the pandemic’s relentless onslaught.
And in the world of data-driven marketing, disruption is no less evident. Radical digital transformation, a focus on online privacy protection, and changing customer behaviour have combined to create a new playing field for marketers - one where the rules are very different.
Here are the changes we are tracking into the ‘Next Normal’:
The online world has changed significantly; in just a few months, the already evident...
As we continue to learn more about COVID-19, email marketers must quickly adjust to the new normal. Current market conditions are demanding marketers shift priorities and make last-minute strategic changes. We must now reflect on our current programs and decide whether or not we should send that COVID-19 email at all.
We are embarking on a time where there are no playbooks, no easy answers, and no crystal balls that can say exactly when and how the COVID-19 crisis will play out. As marketing leaders, we're obligated to rethink our value proposition and how we engage with customers to ensure our businesses' long-term stability.
This an opportunity to maximize your productivity and position yourself for future success – accelerating your digital transformation. What processes can you optimize or update to make these campaigns run more smoothly in the future? How does your product evolve for the foreseeable future? Where can you drive growth through testing and innovation? Embrace whatever downtime you may...
We live in a world where technology blurs the line between the physical and the digital. This always-on environment gives emerging companies the chance to break long-held monopolies.
It’s a world of incredible opportunity and innumerable pitfalls.
In this fiercely competitive environment, the expression “innovate or die” rings true for all brands. Innovative leaders need one key trait to stay ahead of the competition: flexibility.
Brands have to change with the times as technology transforms the way humans live and behave.
Disruptive trends are emerging in the digital space. This will not only affect business operations, but transform the way we communicate with and market to customers.
Innovating Business Processes with Transformative Tools
We predict that chatbots, data practices, AI, and more have the potential to completely transform business practices for innovative companies.
Chatbots bridge convenience and science. But as of 2018, most customers had frustrating experiences working with chatbots.
The good news is that developers are making huge strides in chatbot...
At Trendline, we believe that much of our success so far has come down to three key areas:
Our focus on email marketing
Our unique culture
The solid foundation set by our five core values
Ownership, integrity, and collaboration drive us to always deliver for our clients. By focusing on innovation and continuous improvement, we’ve been able to leverage the right technology as part of our own digital transformation.
This not only affects how we deliver for our clients and their customers but how we operate our business.
For companies to successfully navigate digital transformation, they must put customers at the center of all that they do.
In fact, Forrester’s four rules for digital transformation heavily emphasize the power of consumers and technology to transform your business:
Deliver easy, effective, and emotional customer experiences.
Focus operations on things customers value.
Build platforms and partnerships to accelerate and scale.
Innovate at the intersection of experiences and operations.
Transformation isn’t just for enterprises,...
Digital transformation is at the forefront of conversation these days, and often it seems without a lot of clarity about what that means specifically for email marketing. It’s the Fourth Industrial Revolution, they say — an age that will fundamentally change the way we the way we live, work, and relate to one another. So what does email marketing excellence look like in this new era?
With an average ROI of $44 for every $1 spent, we know email continues to be the single best channel to connect with customers. But there’s no doubt times are changing. Long gone are the days when a batch and blast approach yields results — in the long-term at least. With customer expectations evolving at breakneck speed, and customer perception increasingly shaping sales, the stakes are high.
Email marketing today is a sophisticated technology that requires highly specialized expertise to maximize its potential to grow a company’s client base and business. And while every email program...