Protecting Your Brand with DMARC – Stop the SPAM!

Protecting Your Brand with DMARC – Stop the SPAM!

You’ve read the headlines–privacy breaches and phishing scams have increasingly become front-page news. Microsoft’s anti-phishing filters are showing monthly deltas of up to 44% increase in phishing emails received between 2018 and 2019. These attacks target major bank brands, payment processors, health care providers, e-tailers, and individual consumers. According to Statista, 55% of email traffic in 2019 was spam. Despite its importance, ubiquity, and resilience, email has never been 100% secure. Email fraud costs companies around the world millions every year, and fraud can permanently destroy brand reputation. New delivery tools have emerged to assist with brand and consumer protection; the most important of these tools is DMARC (Domain-based Message Authentication, Reporting, & Conformance). DMARC is an open email standard published in 2012 by the industry consortium DMARC.org to enable domain-level protection of the email channel. It works in conjunction with the more well-known email standards (SPF and DKIM), and it is the only way for email senders (like you!) to...
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Top Ten Tips to Improve Your Email Deliverability

Top Ten Tips to Improve Your Email Deliverability

You’ve written, designed, coded, and sent your email. Job is complete; no worries, right? What if your email then lands in your subscribers’ spam folders? All that work beforehand isn’t going to matter much now. Managing and deploying an email to a list of any size can be stressful, and sometimes you just want to hit send after looking at it for so long. However, if you aren’t taking the proper precautions, your email may end up in the wrong place, where all that work isn’t returning your investment (in time and money). Focusing on deliverability tactics can help make sure that you’re getting the greatest potential ROI from your emails. Get Deliverability Help Top Ten Tips to Improve Your Email Deliverability Here are ten tips to help improve your email deliverability. Improve your data collection tactics. The collection process is the source of all your data for your work, so good data in and good data out. Provide clarity and transparency in the...
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Why BIMI is Important for Email Deliverability

Why BIMI is Important for Email Deliverability

What is BIMI? The acronym BIMI stands for Brand Indicators for Message Identification. BIMI is the latest development in email authentication to prevent fraudulent email and serves as a huge, new opportunity for companies to put their brands in front of consumers for free. BIMI also serves as a revolutionary way to reassure your recipients that you have the proper security measures in place by simply displaying your logo next to your email. “A new opportunity for companies to put their brands in front of consumers for free.” By implementing BIMI, companies (email senders) receive free added value by increasing brand visibility in the inbox. Not only is this something that CMOs are raving over, but more importantly, it ensures the level of authenticity from the sender, building trust with your consumers. “This is a win-win situation: the brand has better exposure, better control of their logo, higher engagement on the consumer side, it’s more secure and Yahoo can authenticate emails in our system,” said Marcel...
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What Are DMARC, DKIM, and SPF?

What Are DMARC, DKIM, and SPF?

Are you an email marketer struggling to understand the purpose and importance of authentication in email deliverability? You’re not alone. Many types of transactions require authentication. Whether you’re a patient needing treatment, a driver needing a license, a customer paying with a credit card, or a passenger boarding an airplane – in order to proceed, you must prove that you are who you say you are. You provide a passport, proof of health insurance, a Social Security card, or some other form of identification to prove that the name on the appointment, credit card, or airline ticket, really belongs to you. The world of deliverability works the same. In order to get through the gates of ISP filters, you need to prove that you are a legitimate sender. You need to show that you are not sending on behalf of someone else, and that your identity has not been compromised. How do you prove this? By utilizing SPF, DKIM, and DMARC. What Are DMARC,...
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Is Your Reputation Impacting Your Email Deliverability?

Is Your Reputation Impacting Your Email Deliverability?

Your reputation matters. As a business owner, you know that your reputation is important, and when it comes to email deliverability, your reputation as an email sender matters. The better your email reputation, the more emails make it to the inboxes of your recipients. The first step is determining your email reputation in the first place. Is your email reputation affecting your email delivery? Your email reputation is the measurement of the quality of your list and the extent that you follow best email practices. To find out what Internet Service Providers (ISPs) and other email receivers think of your email-marketing program, visit Talos. You will have free access to the same data ISPs and other email receivers use to determine whether to accept or reject your emails. You will receive a score and with this score, you’ll know whether you need to continue following best email practices to protect your high score, or take action to improve your reputation. 4 Simple Tips to...
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Deliverability: Marketing’s Best Kept Secret

Deliverability: Marketing’s Best Kept Secret

Deliverability: The Best Kept Secret in Marketing Let’s confirm some of the facts on email deliverability. We sat in on a short discussion on deliverability at the 2017 Marketing Conference in Boston. In referencing some discussion during the conference, we want to focus on those top priorities of getting into the inbox the right way. We have compiled a list of key ways to align with best practices and achieve high deliverability. Authentication The first way of achieving high deliverability is by setting up authentication. Authentication is the foundation of excellent email sending practices, helping you secure and legitimize your emails for recipients. The most optimal way to secure your email is by setting up SPF, DKIM and DMARC. Here is a brief look into each and why they are important: – SPF stands for Sender Policy Framework. It’s a security feature that confirms the sending IP is who they say they are. Having one in place will help you monitor incoming email and allow...
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