Is Your Reputation Impacting Your Email Deliverability?

Is Your Reputation Impacting Your Email Deliverability?

Your reputation matters. As a business owner, you know that your reputation is important, and when it comes to email deliverability, your reputation as an email sender matters. The better your email reputation, the more emails make it to the inboxes of your recipients. The first step is determining your email reputation in the first place. Is your email reputation affecting your email delivery? Your email reputation is the measurement of the quality of your list and the extent that you follow best email practices. To find out what Internet Service Providers (ISPs) and other email receivers think of your email-marketing program, visit Talos. You will have free access to the same data ISPs and other email receivers use to determine whether to accept or reject your emails. You will receive a score and with this score, you’ll know whether you need to continue following best email practices to protect your high score, or take action to improve your reputation. 4 Simple Tips to...
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Double Opt-in:  Increase Your Email Deliverability and Open Rates

Double Opt-in: Increase Your Email Deliverability and Open Rates

When it comes to email marketing, companies and organizations are faced with a choice: Should they use double opt-in or single opt-in when acquiring new email subscribers? Ultimately, email senders have to choose between list size and list quality. What Is the Difference between Double Opt-In and Single Opt-In? A popular form of opt-in is called the single opt-in, in which the user agrees to receive an email by simply checking a box, or leaving a pre-checked box checked, or entering their email address when they visit a website. Upon submission, the subscriber immediately begins receiving email marketing messages. With this form of opt-in, people are prone to forget they “asked” to be emailed in the first place and can mark your message as spam. This form of opt-in tends to generate more bounces, blacklisting, spam trap hits, and other nasty stuff that can adversely affect your deliverability rates. With double opt-in, a new email subscriber signs up on your site and provides...
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Why Address Validation is Not Enough for Email Marketers

Why Address Validation is Not Enough for Email Marketers

Why Address Validation is Not Enough for Email Marketers Address validation confirms an email will go to a valid address, but not whether it’s the right person and that makes a big difference. There’s been a long debate about single versus double opt-in with, let’s be honest, the single opt-in approach winning out in most cases. We all understand why. Double opt-ins add friction and inconvenience to the signup process. The harder it is to subscribe, the fewer customers and potential customers will do so. As marketers, we want to minimize barriers and make the customer experience as simple and easy as possible. The problem with simple and easy is that it’s prone to simple and easy mistakes. Single opt-in, especially when implemented indirectly (for example, by a clerk at point of sale) is prone to typos. While often benign, these can lead to list hygiene problems. To reduce these issues, many companies have turned to address validation. Ideally performed in real time at point...
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