Email Acquisition: More Than Just Grabbing Addresses

Email Acquisition: More Than Just Grabbing Addresses

What's the magic number your boss expects you to grow your email list by in 2018? We'll bet it's 10% or more, right? And that number is going to be a struggle for you, so you're looking for every possible tactic you can find to add addresses to your database. Right again? I'd like to help you out with 10 quick tricks to add thousands of addresses. But I won't. Not because I can't, but because there's a better way to increase your subscriber database – one that retains more of those addresses as engaged, active subscribers and helps you learn whether those new subscribers are helping you achieve your marketing goals. It's all in our new guide you can download free today: "The 6 Pillars of Effective Email Acquisition: Harnessing the Power of Technology and Data for a More Personalized Experience." Why do you need this guide? Easy – because acquisition and retention of email addresses is one of your most important...
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Best Email List Growth Practices for AI

Best Email List Growth Practices for AI

Best Email List Growth Practices for AI List growth and email address acquisition seems to always be a central topic (and sometimes a source of anxiety) amongst marketers. The question most frequently asked on this subject is “how do I grow my email list effectively without compromising the quality of the subscriptions?” Many articles have been written on the subject highlighting such tactics as SEM, sweepstakes, co-registration, affiliate, display advertising, eAppends and even email list buying. While some of these tactics work, opinions vary on each in terms of cost and most importantly, effectiveness. The best advice I can give in terms of email address acquisition is to work with people who have experience from your side of the fence and have them perform an audit of your current email acquisition model. Partnering with an email marketing agency will yield the best results. That said, there are 5 key principles to apply when looking to acquire new email addresses for marketing purposes. ...
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6 Ways to Build an Email List From Scratch

6 Ways to Build an Email List From Scratch

6 Ways to Build an Email List From Scratch It’s incredibly easy to acquire an email list. Just type the words “email list” into any search engine and numerous pages of email lists are instantly available to purchase. There’s one problem, though, and it’s a big one; purchasing email lists is a horrible idea. Why? Because emails sent to a purchased list aren’t reaching qualified leads. The opt-out rates and lack of response will be astronomical. Also, purchasing an email list is a good way to begin eroding brand credibility. The alternative is to build a custom email list from the ground up. More work and resources are involved, but the results will produce much greater benefits. You’ll be able to reach highly targeted segments of your audience with compelling messaging that speaks to their needs. There are six general rules to building an email list that converts leads into customers. 1. Offer a Unique Value Proposition What would convince your ideal customer to give...
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3 Simple Tips to Grow Your Email List

3 Simple Tips to Grow Your Email List

While typically we discuss topics such as email content and email deliverability, we are going to shift our focus and talk about a few simple ways you can increase your email subscribers. After all, you have great content to share, and it only makes sense that you try to reach as many people as possible. Prominent Opt-in Form Be sure to place your opt-in form in a highly visible location, or in multiple locations on your website. Traditionally, an opt-in form on the home page of your website works well and if you have a blog page on your website, then an opt-in form should be added there too. From a design standpoint, make sure your opt-in form stands out and is attractive to visitors. Provide a Compelling Reason Speaking of being attractive to visitors, the “What’s in it for me?” should be crystal clear. If visitors can see the value proposition of signing up for your email, they will be much more likely...
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How to Turn Dealhound Email Subscribers into Loyal Ambassadors

How to Turn Dealhound Email Subscribers into Loyal Ambassadors

It should be no surprise that many email subscribers are in it for the deals and promotions. While you might not think that these types of subscribers would be championing your brand, you might want to open up your mind. Email acquisition through deals and promotion is an obvious extrinsic motivational tactic. Here are some tips to turn that into something intrinsic. Let's start with defining our terms: Extrinsic motivation for engaging in a behavior comes from outside of the person's drive. The deals and promotions are a lure that come from outside (from a brand). Here’s an example: You take defensive driving. You really enjoy spending eight hours sitting at a desk listening to a lecture about checking your sideview mirrors. You engage in this behavior because you really want to lower your insurance rates. Intrinsic motivation for engaging in an activity comes from within a person's drive to pursue the activity for enjoyment of the activity itself. Here’s a familiar example:...
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The “Why” of Email Acquisition

The “Why” of Email Acquisition

As we wind down the 3rd quarter and preparations for the large Q4 push (either Holiday or the final sales for year) really start to heat up, one thing on the minds of many companies these days is email acquisition. Not only is Q4 a time for selling, but it's also a time for companies to acquire new names for 2013 email campaigns. There have been (and will continue to be) many posts about how to optimize your email acquisition flow. At Trendline we have  strategized with some of the largest brands in the world about optimizing their acquisition efforts. There are many ways to increase the size of your list and unfortunately, there is no silver bullet or any magic way to do so.  Different methods work for different companies and even competitors in the same industry may need to use distinct approaches.  At Trendline, we don't produce any documents or white papers that talk about the top 25...
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Figuring out the WHY and WHAT of subscriber acquisition.

Figuring out the WHY and WHAT of subscriber acquisition.

As many organizations begin planning for the 2012 year, one topic that is sure to be discussed Ad nauseam is subscriber acquisition.  It's no secret that in order to grow and sustain a successful email program, organizations need to have solid plans to acquire and retain subscribers. I have been a part of many discussions both on the client and agency side talking about ways for companies to grow their list and the discussion always leads back to 2 questions: Do you know WHY people subscribe to your program? WHAT are people looking for once they subscribe? I truly believe that you need to have both of these questions answered before sources are identified, budgets decided on or welcome and on-boarding are even discussed.  To me, answering these questions are literally the foundation for your entire program. There are some out there that will always default to the standard answers of "they want deals" or "stuff that is relevant to them", but I...
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Leveraging Social Media for Email Acquisition – 3 Simple Tips

Leveraging Social Media for Email Acquisition – 3 Simple Tips

Nearly every email conference, white paper, blog post and webcast today is focused in some part on the use/leveraging the power of social media. Social CRM scares the heck out of marketers and its especially true when you start talking about the ability to integrate your social strategy with your email marketing efforts. Flip the coin and enter the email marketers world and a hot topic always discussed is email acquisition.  How and what companies are doing to ensure that the quality of the acquired subscriber remains high while trying to maintain the quantity goal set forth by the organization. Some of the debates that I have been involved in the past have always centered around Co-reg, increased PPC spend, affiliate, append and on and on.  However, one topic that seems new to the equation is the ability to leverage social media for acquisition. There are many ways to use social to acquire email subscribers,  but for this post I will only talk...
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