While typically we discuss topics such as email content and email deliverability, we are going to shift our focus and talk about a few simple ways you can increase your email subscribers. After all, you have great content to share, and it only makes sense that you try to reach as many people as possible.
Prominent Opt-in Form
Be sure to place your opt-in form in a highly visible location, or in multiple locations on your website. Traditionally, an opt-in form on the home page of your website works well and if you have a blog page on your website, then an opt-in form should be added there too. From a design standpoint, make sure your opt-in form stands out and is attractive to visitors.
Provide a Compelling Reason
Speaking of being attractive to visitors, the “What’s in it for me?” should be crystal clear. If visitors can see the value proposition of signing up for your email, they will be much more likely...