To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email marketing program.
It's common to use the beginning of the year to look back at what you've achieved in the past year or to plan for what you wish to accomplish in the next 12 months. But one shouldn’t forget the present, either. Taking a look at how things are running right now is also worthwhile.
In the hustle and bustle of campaign planning, creation, and execution, it’s easy to lose track of all the moving parts of your email program – particularly those parts that can go awry if they are not carefully monitored. To avoid such issues, here is an email audit checklist to help you start the year off right:
Your infrastructure is bulletproof and unchanging, in theory. In the real world, mistakes happen and errors can creep into any setup. New campaigns, new platforms, and system...