How Should Your Messaging Change in Response to COVID-19?

How Should Your Messaging Change in Response to COVID-19?

Please consider the following when discussing COVID-19 messages: “Learn to respond, not react” - Tara Brach. I’ll get right to it. Please consider if your company should send a message about COVID-19 at all. Is your message news or noise? Everyone is aware of the situation, but as Gartner nicely points out, brands must consider how your message will impact an inbox that is already piling up with COVID-related messages. “Littering your customers’ inbox with indistinguishable and interchangeable emails won’t reduce customer worries; what will do that are messages that lead with customers’ WIIFM—‘what’s in it for me?’” —Beware of Virtue Signaling or Outright Greed in Brand Communications About COVID-19, Gartner We couldn’t have said it any better. If you are certain your message is going to add value to your subscribers, then also consider how your messaging must change with this new normal. Few people want to hear a CEO’s perspective on the situation unless it includes some description of how their company is reacting...
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Create a Seamless Customer Journey with Omnichannel Marketing

Create a Seamless Customer Journey with Omnichannel Marketing

Managing the customer journey is one of the most important slices of your business’s operations. Knowing how your customers buy, what engages them, and what ticks them off is the ultimate knowledge. Why? Because competition is stiff and good customer service is what’s going to set you apart. Think about it: If you want to buy a simple t-shirt from the mall, how many store options do you have? Probably more than you can count. And of those stores, each has a creative and enticing way to get you into their store to buy. It’s even harder in a digital world where you don’t have the smiling face of a sales associate at the door, but you do have copious amounts of information and product reviews. This large amount of information can be extremely overwhelming for someone looking to buy–especially when they’re dishing out a big sum when they complete the purchase. Understanding your customer’s journey can help you make...
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